Way of play

January 2013
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180 Amsterdam has produced three films for Sony Computer Entertainment Europe, to encourage PlayStation gamers to spend more time playing online via their gaming network: PSN (PlayStation Network). PSN enables over 90 million gamers from all over the world to play with and against each other. The three new films, which go live on 4th February, each celebrate a different gaming genre and a different 'Way of Play' - one of the many "proverbs" used by gamers to sum up their ethos and approach to gaming.

Advertising Agency: 180 Amsterdam, Netherlands
Executive Creative Director: Al Moseley
Creative Directors: Galen Graham, Graeme Hall, Martin Terhart
Art Director: Tim Howman
Copywriter: Bex Radford
Account Manager: Simone Raspagni
Agency Planner: Jonas Vail
Agency Producer: Bethany Papenbrock
Illustrator: Sean Freeman
Production Co: 180 Amsterdam
Editor: Will Judge
Post Production: 180 Post
Sound Design: Wave Amsterdam

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