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Published/Aired: 
November 2010
Description: 
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Execuitve Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Joaquin Espagnol, Miguel Usandivaras
Agency Executive Producer: Adrian Aspani
Producer: Lucila D’amico
Account director: Joseph Baide
Executive account: Reinier Suarez
Regional Account Coordinator: Ana Bogni
Production Company: Garlic
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe/Irene Nuñez Palma
Post Production Company: Serena
Sound Company: Sonomedia
Song: ”Young at heart” by Frank Sinatra
Advertiser´s supervisor: Mark Stanley/Rossana Schach

Comments (37)

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Highest Rated

spoonyluv's picture
spoonyluv
Activity Score 128

one of the best ads ive ever seen. totally awesome

There was no established rolemodels in my family. My mom was selling the drugs, and my dad did the streetwalking.

Guest's picture
Guest

Love it!

Guest's picture
Guest

very good! with kindness!:-D

Guest's picture
Guest

Muy buen inSight

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah I love freak ads by Playstation. This is not one of the best though, but it's just weird, I like it ;p

Guest's picture
Guest

Muy bueno

byzade's picture
byzade
Activity Score 129

vey good

Guest's picture
Guest

Not all Playstation ads have to be weird. I don't think this one pretends to be freaky or weird. I actually think it's cute. Playstation can be cute sometimes. Great director, by the way.

Guest's picture
Guest

hate it ... cause it's so well done.

Guest's picture
Guest

No better way to target the adult market for playstation. great job done. Being young at heart <3

Guest's picture
Guest

make me wanna live in a state of it

Guest's picture
Guest

very well made, the kid's expressions seal the deal

Guest's picture
Guest

This is what I call a great movie!

Guest's picture
Guest

Marvellous!

Guest's picture
Guest

genial!

Guest's picture
Guest

I wonna live in Buenos Aires working at Del Campo. Love what this guys are doing!

Guest's picture
Guest

perfect balance of wit and sentimentality

Guest's picture
Guest

Piece of art.

Guest's picture
Guest

clap, clap, clap!!!

Guest's picture
Guest

Beautifully executed, congrats to the team.

Guest's picture
Guest

Simply great!!!

Guest's picture
Guest

Saatchi Argentina did it once more.

Guest's picture
Guest

Wow! The shooting, the music, the idea. Congrats!

Guest's picture
Guest

fantastic!!!

Guest's picture
Guest

Gracias chicos, estaba bloqueado y a punto de mandar todo a la mierda. Cosas así son inspiradoras y hacen que te re enamores de la profesión. Tremendo trabajo! Felicitaciones!

Guest's picture
Guest

This spot made my day.

Guest's picture
Guest

Sin tiros, sin helicopteros, sin explosiones. Por fin algo distinto. Felcitaciones al director y a la agencia.

kholm's picture
kholm
Activity Score 69

Creepy. Yet amazingly effective. Nice work Saatchi & Saatchi, Argentina (again).

Guest's picture
Guest

LOL!

Guest's picture
Guest

genial!

Guest's picture
Guest

Victor for the Oscar.

sharonjackson's picture
sharonjackson
Activity Score 157

This is simply delightful. It seemed that he changed sizes, which I found slightly confusing, but overall, it was terrific.

SJackson

cebado's picture
cebado
Activity Score 256

Que increible

k.skr's picture
k.skr
Activity Score 2

excellent :D

tikoscm's picture
tikoscm
Activity Score 3

just brilliant

kivoart's picture
kivoart
Activity Score 8

it's my favourite

ankitshah's picture
ankitshah
Activity Score 9

good concept awesome idea...loved it...

spoonyluv's picture
spoonyluv
Activity Score 128

one of the best ads ive ever seen. totally awesome

There was no established rolemodels in my family. My mom was selling the drugs, and my dad did the streetwalking.

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