Planet Fitness: Lift things up

Advertising Agency: Mullen, Boston, MA, USA
Chief Creative Officer: Mark Wenneker
Creative Director / Copywriter: Brian Tierney
Creative Director: Stephen Mietelski
Art Director: Chris Toland
Director of Integrated Production: Liza Near
Exec Producer: Zeke Bowman
Producer: Mary Donington
SVP Brand Evangelist: Stephen Larkin
Account Executive: Jordan Searles
Director: Dave Laden
Prod Co: Hungry Man
EP: Kevin Byrne / Hungry Man
Producer: Tom Lowe / Hungry Man
Editor: Lawrence Young / Bikini Edit
Graphics / VFX: Brickyard
Audio / Sound Design: Mike Secher / Soundtrack

January 2011


sirvan's picture
29860 pencils

Decent casting.

Although, why are so many audio mnemonics these days that are direct ripoffs of Coke Zero?


"I love some things, and don't love some other things."

picopalqlea's picture
999 pencils

very funny, i like the insight.

kleenex's picture
41064 pencils


AmOgodzzz's picture
826 pencils

This commercial is on all the time. It's very funny and a great way to introduce a new chain of gyms that are supposed to be hip and quirky but different from Crunch.

Billoughsby's picture
5144 pencils

If he'd broken something on the tour through, instead of repeating the same line so many times, I'd feel it more.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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