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Planet Fitness: Hot

Advertising Agency: Red Tettemer + Partners, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford
Associate Creative Director: Clarence Bradley
Art Directors: Bryon Lomas, Todd Taylor
Copywriters: Joey Crawford, Clarence Bradley
Producer: Joe Mosca
Account Executives: Perry Morris, Elizabeth Latham
Production Company: Biscuit Filmworks
Director: Mike Maguire
Director of Photography: Neil Shapiro
Executive producer: Colleen O'Donnell
Line Producer: Scott Kaplan
Editing House: Red Tettemer + Partners
Editor: Vic Carreno
Producer: Joe Mosca
Colorist: Janet Falcon / Shooters Post, Transfer
Audio Engineer: Bob Schachner / Shooters Post, Transfer
Music House: Milkboy Recording
Composer: Tommy Joyner
Producer: Cody Cichowski

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23 comments

tazyboy's picture
tazyboy
777 pencils

nice and strong concept.

aeroxy's picture
aeroxy
86 pencils

I like the tall one.

Spanky's picture
Spanky
4898 pencils

The tagline is really close to HBO's.

Klara K.'s picture
Klara K.
2695 pencils

Yes, you are. You are a gym. Pleasant and welcoming gym, might be. The USP could be formulated better. But that's a marketing issue not advertising one.

feysal's picture
feysal
2224 pencils

HOT

groovy baby!

philippertl's picture
philippertl
656 pencils

I was always wondering if this kind of positioning worked. Don't people who join think they are joining an ugly people's gym? Isn't part of going to the gym seeing hot people?

CommandZ's picture
CommandZ
2472 pencils

From my POV that would be a no. I could care less. I go to get in a solid work out, but you end up having to work around all the posing and preening types. And they ultimately slow you down because they're taking their time, lollygagging around, especially when you're doing circuit training. The guys are worse than the girls.

This positioning seems weak because no matter what, this happens at all of the health clubs/gyms etc. But I think I need to watch this spot several more times just to be sure.

Spanky's picture
Spanky
4898 pencils

People go there because it's only $10 a month. Not because it's not a real gym. As far as gyms go, they kind of suck. Not many free weights. So they don't get serious body builders by default.

DavidShao's picture
DavidShao
42 pencils

Their not a real gym, their planet fitness. I believe the ad targets females as well and females usually do not do free weights: mostly cardio.

Kikin's picture
Kikin
195 pencils

Insight detected.

Think. Then think again.

kleenex's picture
kleenex
26920 pencils

This ad is hot, the other one is not.

VampAd's picture
VampAd
1153 pencils

I laugh. Both of them.

Jackbr's picture
Jackbr
1377 pencils

Power concept

Jack

ankitadv's picture
ankitadv
826 pencils

so good hot

R U serious's picture
R U serious
405 pencils

Right... who would want to work out in a gym packed with slutty hot chicks? ... I mean... other than EVERY BODY! UUUHUUUUU!!!!

Say my name, say my name...

whcgonzo's picture
whcgonzo
76 pencils

Is this ad supposed to make me want to go to a lunk-filled gym to study lunks in the natural environment? Because it does that.

goldi's picture
goldi
265 pencils

could be better..

paintpops's picture
paintpops
207 pencils

just because it's called "planet fitness" doesn't make it different from any other gym

brincat's picture
brincat
4 pencils

It's a matter of fact that everybody feels uncomfortable when starts to go to the gym.
For me the insight is very clear. The spot is naturally hyperbolic. But the message is absolutly direct: 10$ to get better without feeling uncomfortable.

Lisbon freak's picture
Lisbon freak
419 pencils

Thumbs up.

advertising-ads's picture
advertising-ads
6 pencils

good workout

MJones675's picture
MJones675
16 pencils

I'm not in their target audience but I still approve of the ad =]

Martin777's picture
Martin777
310 pencils

HOOOOOOOOOOOT!!!!!

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