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Planet Fitness: Application

Advertising Agency: Mullen, Boston, MA, USA
Executive Creative Director: Mark Wenneker
Creative Director / Copywriter: Brian Tierney
Creative Director: Stephen Mietelski
Art Director: Chris Tolland
Director of Integrated Production: Liza Near
Exec Producer: Zeke Bowman
Producer: Mary Donington
SVP Brand Evangelist: Stephen Larkin
Account Executive: Jordan Searles
Director: Dave Laden
Prod Co: Hungry Man
EP/Hungry Man: Kevin Byrne
Producer/Hungry Man: Tom Lowe
Editor: Lawrence Young/Bikini Edit
Graphics/VFX: Brickyard
Audio/Sound Design: Mike Secher/Soundtrack

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29 comments

dadada's picture
dadada
1719 pencils

i didn't get the idea but it make me smile.

Everybody is creative, be yourself.

vasskliss's picture
vasskliss
36 pencils

Not getting it.

Guest's picture
Guest

i am guessing the idea is, most gyms are planets filled with grunting steroid freakish muscle heads. and then there is planet fitness.
p.s. made me smile too

gon_enelcamino's picture
gon_enelcamino
838 pencils

The guy is funny, the ad is not

HappyHour's picture
HappyHour
2387 pencils

Planet Fitness's platform is that they are a judgement-free gym where you can exercise at your own pace and not worry about being intimidated by others... sooo... i suppose that's the message that they were trying to get across here. i don't think they succeeded, even though i was laughing the whole time.

sirvan's picture
sirvan
29870 pencils

…which is a total LIFT from Crunch Fitness, which won a ton of awards in the mid-late-90's.

+++

"I love some things, and don't love some other things."

sloppy4's picture
sloppy4
1496 pencils

smells of old spice

Guest's picture
Guest

Brilliant :-| Way to reinforce Planet Shitness' idiotic stereotyping of bodybuilders ...

vanMeter's picture
vanMeter
80 pencils

Funny, just funny

Cheerriiee's picture
Cheerriiee
952 pencils

yeap. Fun-ny!

krautland's picture
krautland
3204 pencils

that's funny but the guy isn't intimidating, he's goofy. the message isn't clear.

Guest's picture
Guest

the muscle guy made me smile . the girl look very good. but the ad..?

Guest's picture
Guest

Anyone who has anything to do with any form of bodybuilding and has a membership to a planet fitness has to be a complete fool to give them your money and support, this message is meant for any and all companies and individuals who are passionate about bodybuilding or make a living from the sport. Jerry Montanari Gold's Gym New Haven CT .

Guest's picture
Guest

This ad is hilarious. Planet Fitness works the angle of being an "Average Joe's" type of gym, and this ad portrays it perfectly. Obviously Bang Pow guy is not welcome, which is why she stares at him, and doesn't answer his question. The guy is not supposed to be intimidating. The commercial is basically a satire, not satirizing planet fitness, rather other gyms. A+

PS - Anyone who takes offense, stop taking yourself so seriously

Guest's picture
Guest

Average Joe's suck anyway have the passion to be individual, unique and different if everyone was the same this would be one boring world have some balls be different the bang pow guy is the one that makes your video funny because he is unique and different here is an idea use an average Joe for ur next commercial and see how that blows over bet that commercial will suck you freaking people try to cater to average Joe's because you know that is like 70 % of the USA just a way for you to take money from people without giving anything back because you guys know that the average Joe's will still pay there gym dues every month and only go maybe 2 weeks out of the year less wear and tear on equipment locker rooms and you get to put a lot of money in your pockets never put back into business or give anything back

HappyHour's picture
HappyHour
2387 pencils

spoken like a true meat head

Guest's picture
Guest

THIS IS SO FUNNY !!!

Guest's picture
Guest

Jerome "Hollywood" Ferguson is his name, and he is one funny ass mofo!! Great guy, great job! Funny add! It's meant to be silly people, chill out and just laugh!!! JEEEZ!

Guest's picture
Guest

The product Planet Fitness is horrible, they should save the money from commercials and invest in their gyms

Guest's picture
Guest

Jerome your awesome, funny as hell but planet shitness sucks no love for anyone trying to get fit they just take peoples money and give nothing in return damn thieves they should be ashamed of themselves, awesome commercial Jerome lmao.

Guest's picture
Guest

Great commercial Jerome funny as hell but terrible company bad gym they dont have any love for the people trying to get fit they just take peoples money and give nothing in return crooks

Guest's picture
Guest

EPIC!!!

Guest's picture
Guest

Jerome is great, but the Planet Fitness chain blows chunks. They discourage not just bodybuilding, but anyone who trains moderately hard. What's the point then?

Guest's picture
Guest

it will win at cannes!!! fantastic!!! congratulations! i love it!!

Guest's picture
Guest

i agree... i have seen it 10 times... and i'm still laughing!!! paaah!

Guest's picture
Guest

hahahahah
I can't stop watching this.
Peeen!!!

I think I will watch it everyday!

Congratulations

Guest's picture
Guest

JEROME IS AWESOME

Guest's picture
Guest

Jerome is awesome. A nice guy trapped in a monster's body!

Free_Radical's picture
Free_Radical
18 pencils

Hilarious

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