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Pirelli Cinturato: Evolution

Advertising Agency: Y&R, Italy
Executive Creative Director / Copywriter: Vicky Gitto
Art Director: Cristian Comand
Film Production: FilmMaster, Milan
3D: Digital District, Paris

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19 comments

paketa's picture
paketa
618 pencils

Evolution is very short!!!!

Blashyrkh's picture
Blashyrkh
32701 pencils

Nice FX. Short and simple.

quokkies's picture
quokkies
251 pencils

Nice and simple, strong.

Lila_B's picture
Lila_B
68 pencils

i like it , but development is short ... only 3 evolutions :s

sirvan's picture
sirvan
29870 pencils

That's what I thought too. Weird.

It seems like it should either be ONE evolution, or a bunch. But as-is it leaves me feeling like I need to know more about tires to "get" that that middle evolution is.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

keep it short and simple. nice

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Lovely animation, pretty simple. I liked it, even though it was short. Would have been better to include a few more.

Guest's picture
Guest

Forced!
There is no evolution.
Only two changes,

silvi's picture
silvi
4172 pencils

You´re right. Only two changes.

Guest's picture
Guest

Is Pirelli a tire or rim's brand?

akshaysrikar's picture
akshaysrikar
420 pencils

So if the evolution is complete, Pirelli is not gonna make anymore tyres.... the messages is pretty smudged.... nice visualz thoug..

Guest's picture
Guest

if only it's rolling too

Hiperion's picture
Hiperion
3138 pencils

If evolution had taken only two changes the wheel does not exist.

Roger Keynes's picture
Roger Keynes
5498 pencils

Why so anal, H?

Will Think for Salary

silentdisturbance's picture
silentdisturbance
33 pencils

Simple idea, great animation.

---
silentdisturbance.

Roger Keynes's picture
Roger Keynes
5498 pencils

Kewell.

Will Think for Salary

Guest's picture
Guest

Nike!

Shingo's picture
Shingo
406 pencils

like it

Guest's picture
Guest

...Sorry of that ... The agency ask me for a 15 sec wich is veeery short , i was more for 5 or 6 steps with several backgrounds but sometimes we don't have any choice ...
Thomas Marqué , the director
Digital District . Paris .

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