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Pirelli Cinturato: Evolution

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Your rating: None Average: 6.1 (40 votes)

Advertising Agency: Y&R, Italy
Executive Creative Director / Copywriter: Vicky Gitto
Art Director: Cristian Comand
Film Production: FilmMaster, Milan
3D: Digital District, Paris

19 Comments

paketa's picture 607 pencils
4

Evolution is very short!!!!

Blashyrkh's picture 21321 pencils

Nice FX. Short and simple.

quokkies's picture 153 pencils
5

Nice and simple, strong.

Lila_B's picture 68 pencils

i like it , but development is short ... only 3 evolutions :s

sirvan's picture 30000 pencils

That's what I thought too. Weird.

It seems like it should either be ONE evolution, or a bunch. But as-is it leaves me feeling like I need to know more about tires to "get" that that middle evolution is.

+++

"I love some things, and don't love some other things."

Guest's picture
7

keep it short and simple. nice

Jaap Grolleman's picture 6401 pencils

Lovely animation, pretty simple. I liked it, even though it was short. Would have been better to include a few more.

Guest's picture

Forced!
There is no evolution.
Only two changes,

silvi's picture 4174 pencils

You´re right. Only two changes.

Guest's picture

Is Pirelli a tire or rim's brand?

akshaysrikar's picture 426 pencils

So if the evolution is complete, Pirelli is not gonna make anymore tyres.... the messages is pretty smudged.... nice visualz thoug..

Guest's picture

if only it's rolling too

Hiperion's picture 3108 pencils
1

If evolution had taken only two changes the wheel does not exist.

Roger Keynes's picture 4088 pencils

Why so anal, H?

Will Think for Salary

silentdisturbance's picture 33 pencils
8

Simple idea, great animation.

---
silentdisturbance.

Roger Keynes's picture 4088 pencils
7

Kewell.

Will Think for Salary

Guest's picture

Nike!

Shingo's picture 406 pencils
Guest's picture

...Sorry of that ... The agency ask me for a 15 sec wich is veeery short , i was more for 5 or 6 steps with several backgrounds but sometimes we don't have any choice ...
Thomas Marqué , the director
Digital District . Paris .

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