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Together we're stronger

Agency: 
Published/Aired: 
September 2010
Description: 

Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine.

I have friends, you have nothing.
I give love, you give pain.
I create, you destroy.
I’ve been given life, you can only steal it.
We’re getting stronger, you’re only getting weaker.
We’re millions of women, and you, you’re just one disease.
Together we’re stronger than breast cancer.
Buy Pink Ribbon Magazine.

Advertising Agency: Grey, Amsterdam, The Netherlands
Creative Directors: Colin Lamberton, Seyoan Vela
Copywriter: Pieter van den Heuvel
Art Director: Phoebe Dawson
Digital Director: Oscar Asmoarp
Account team: Catherine Dijkstra
Digital Producer: Tim Sadjak
Agency producer: Ivy Lo Fo Sang
Production Company: 328stories
Director: Johan Kramer
Executive Producers: Christel Hofstee, Neil Henry
Editor: Will Judge
Post-Production company: The Ambassadors
Director of Photography: Wouter Westendorp
Production Designers: Jelier&Schaaf, Donia de Graaf
Music: Junkie XL
Sound: Wave Amsterdam

Comments (8)

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Highest Rated

Guest's picture
Guest

i can't catch the message

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

So strong. Really strong. The print ads don't do justice to this in my opinion.

Paloma's picture
Paloma
Activity Score 531

nice art direction. bad ad

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe funny thing - I went to a lecture about commercials today, this one was presented as well, but I saw it a few hours before that here ;-)

It was even more powerful on the cinema screen though. Not sure why Paloma doesn't like it, perhaps it's because he has to follow the subtitles. (For the record, I'm Dutch)

riyelam's picture
riyelam
Activity Score 366

Strong... but not as much as the prints. Copies of them are awesome. Sorry jack can't be agree with u on that.

Temple's picture
Temple
Activity Score 11337

Nothing special. Yawn instead of goosebumps.

silvi's picture
silvi
Activity Score 4172

Strong

Chris's picture
Chris
Activity Score 1985

idea so, so. the whole thing has a "bad acid trip" style, good directing i guess.

Guest's picture
Guest

i can't catch the message

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