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Together we're stronger

Agency: 
Published/Aired: 
September 2010
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Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine.

I have friends, you have nothing.
I give love, you give pain.
I create, you destroy.
I’ve been given life, you can only steal it.
We’re getting stronger, you’re only getting weaker.
We’re millions of women, and you, you’re just one disease.
Together we’re stronger than breast cancer.
Buy Pink Ribbon Magazine.

Advertising Agency: Grey, Amsterdam, The Netherlands
Creative Directors: Colin Lamberton, Seyoan Vela
Copywriter: Pieter van den Heuvel
Art Director: Phoebe Dawson
Digital Director: Oscar Asmoarp
Account team: Catherine Dijkstra
Digital Producer: Tim Sadjak
Agency producer: Ivy Lo Fo Sang
Production Company: 328stories
Director: Johan Kramer
Executive Producers: Christel Hofstee, Neil Henry
Editor: Will Judge
Post-Production company: The Ambassadors
Director of Photography: Wouter Westendorp
Production Designers: Jelier&Schaaf, Donia de Graaf
Music: Junkie XL
Sound: Wave Amsterdam

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