Pine-Sol: Get to work!, Lemon

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Many scented cleaners perfume but not clean. Pine-Sol is the cleaner that both clean and smell nice at the same time. That’s why Pine-Sol is the only cleaner that put scents (lazy and frivolous by nature) to work hard.

Advertising Agency: Alma DDB, San Francisco, USA
Creative Director: Raymundo Valdez
Art Directors: Santiago Fernández, Rubén Martínez, Daniel Pradilla
Copywriter: Francisco Guijarro
Account director: Sarah Franciscolo
Account Executive: Michelle Lavin
Production company: Landia
Film maker: Matías Moltracio
Aired: November 2009

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