NewerOlder

Pilsen Callao: We're not crazy, we're just friends

Advertising Agency: Phantasia, Lima, Peru
Executive Creative Director: José Aburto
Creative Director: Diego Sugai
Copywriter: Jim Torres
Art Director: Augusto Landauro
Planner: Alvaro Bretel
Account Director: Paul Thorndike
Account Supervisor: Carlos Bernal
Account Executive: Vania Martinez de Pinillos
Agency Producer: Rocío Ríos
Production Director: Señor Z
Photography: Fergan Chavez
Technical Producer: Edmundo Febres
Post Production: Makaco
Audio: La Sound Facktory

Published: 
May 2013

5 comments

morse's picture
morse
17103 pencils

Beer for losers?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
certaintly
3994 pencils

"we're not crazy.
we're "patas" (a slang way to say friends, im not sure if there is some other connotation)

Pilsen
beer for true friends."

im not sure what to make of it. i think it's fun. the message doesnt quite fit as nicely as what's shown. idk.

kleenex's picture
kleenex
41128 pencils

I like.

ItMatters's picture
ItMatters
2167 pencils

I like it too.

thelegendarymissbritneyspears's picture
thelegendarymis...
2 pencils

The casting choice was a bit extreme. This is clearly targeted at men in their late 20s, early 30s and they've chosen unattractive men that are non-threatening for male viewers, men that can be perceived as friends and that are friends to each other. Other than that it hits the spot on how childish and idiotic men can be around their closest friends! No one else will get that behaviour but them. This rings true at least for the country it was intended for. Good job, it's fun.

Log in or register to post comments