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Pilot Frixion: Evolution

We had to advertise the Pilot Frixion Pen, focusing on its differential: the pen allows people to write or draw with one end, and to erase with the other one. We positioned it as the perfect tool for all kind of "creative" users, thinkers, writers, illustrators, students, kids. Every creative process starts with an idea. But in order to make something brilliant out of it, you have rectify, change, improve. Creation is based on an intensive and sometimes long-running process. So we took the probably most stunning creation process ever, the evolution of species, as theme for our product demo.

Executive Creative Director: Jürgen Krieger
Creative Directors: Óscar Amodia
Strategic Planner: Domènec Salvía
Director Boolab: Martin Alleis
Sound Studio: Ideasonora
Audio Clip Music: Franzl Lang / Mei Vater is a Appenzeller

24 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Lovely animation but wtf is up with that soundtrack. Not fitting and a tad annoying.

LeeHarvey's picture
LeeHarvey
3045 pencils

I wouldn't call that a tad. The music ruins the great animation. Change it before it's too late!

morse's picture
morse
16547 pencils

Yeah, the music makes me take 2 stars away.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

josh n.'s picture
josh n.
484 pencils

i like it.. well done..

DBB's picture
DBB
1218 pencils

Amazing, only change the music .. :)

Guest's picture
Guest

.love it.

New Nice and Fun's picture
New Nice and Fun
377 pencils

The animation is great and so is the music which is so offbeat! Put a smile on my face!

I'm more concerned about the fact that he is a lefthander !

decreative's picture
decreative
102 pencils

I love it; Indeed I like the Pilot pens;

talkingisfree's picture
talkingisfree
2646 pencils

Very good, agree with the music, could be much better.

Guest's picture
Guest

what the hell u all r talking about? the music is awesome!

AlfredoGil's picture
AlfredoGil
133 pencils

So entertaining! The music is only fitting once the character evolves into a fat man in the water. Prior to that, the tune is a little distracting for me.

Guest's picture
Guest

My only issue here is the fact that I don't have time to see the brand or the pen's name at the end because I'm focusing on the word "EVOLVE." I felt like I watched a 60 second commercial and had NO IDEA what it was for.

Guest's picture
Guest

Many say 'change the music' but doesn't give a clue of which one they would choose

I would suggest this one http://www.youtube.com/watch?v=DYUDkb4t1Ro

LeeHarvey's picture
LeeHarvey
3045 pencils

No no no that's even worse!

Cheerriiee's picture
Cheerriiee
952 pencils

I liked it, very fresh and creative!

Guest's picture
Guest
Guest's picture
Guest

????????????

Guest's picture
Guest

Nice and simple.

Guest's picture
Guest

I love it!

josehoyos81's picture
josehoyos81
5 pencils

I love it!

ivan's picture
ivan

Here is the same concept in reverse from 2005
http://adsoftheworld.com/media/tv/guinness_fast_backward

Ivan Raszl, admin of AotW

darijan's picture
darijan
2 pencils

Like the idea, the beginning reminded me on ...
http://www.youtube.com/watch?v=ub747pprmJ8

Abhilasha Thackur's picture
Abhilasha Thackur
30 pencils

a fun concept..

Abhilasha Thackur

Mrs Ozma Nawaz's picture
Mrs Ozma Nawaz
20 pencils

very cool idea i love it

Ozma Nawaz

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