Pilot Frixion: Evolution
We had to advertise the Pilot Frixion Pen, focusing on its differential: the pen allows people to write or draw with one end, and to erase with the other one. We positioned it as the perfect tool for all kind of "creative" users, thinkers, writers, illustrators, students, kids. Every creative process starts with an idea. But in order to make something brilliant out of it, you have rectify, change, improve. Creation is based on an intensive and sometimes long-running process. So we took the probably most stunning creation process ever, the evolution of species, as theme for our product demo.
Executive Creative Director: Jürgen Krieger
Creative Directors: Óscar Amodia
Strategic Planner: Domènec Salvía
Director Boolab: Martin Alleis
Sound Studio: Ideasonora
Audio Clip Music: Franzl Lang / Mei Vater is a Appenzeller
24 Comments
Lovely animation but wtf is up with that soundtrack. Not fitting and a tad annoying.
http://jackmancer.com/
http://twitter.com/jackmancer/
I wouldn't call that a tad. The music ruins the great animation. Change it before it's too late!
Yeah, the music makes me take 2 stars away.
What hath God wrought
i like it.. well done..
Amazing, only change the music .. :)
.love it.
The animation is great and so is the music which is so offbeat! Put a smile on my face!
I'm more concerned about the fact that he is a lefthander !
http://newniceandfun.tumblr.com
I love it; Indeed I like the Pilot pens;
Very good, agree with the music, could be much better.
what the hell u all r talking about? the music is awesome!
So entertaining! The music is only fitting once the character evolves into a fat man in the water. Prior to that, the tune is a little distracting for me.
www.thehumanmedium.com
www.twitter.com/alfredosays
My only issue here is the fact that I don't have time to see the brand or the pen's name at the end because I'm focusing on the word "EVOLVE." I felt like I watched a 60 second commercial and had NO IDEA what it was for.
Many say 'change the music' but doesn't give a clue of which one they would choose
I would suggest this one http://www.youtube.com/watch?v=DYUDkb4t1Ro
No no no that's even worse!
I liked it, very fresh and creative!
It remind me of this: http://www.youtube.com/watch?v=faRlFsYmkeY
????????????
Nice and simple.
I love it!
I love it!
Here is the same concept in reverse from 2005
http://adsoftheworld.com/media/tv/guinness_fast_backward
Like the idea, the beginning reminded me on ...
http://www.youtube.com/watch?v=ub747pprmJ8
a fun concept..
Abhilasha Thackur
very cool idea i love it
Ozma Nawaz