November 2010

We had to advertise the Pilot Frixion Pen, focusing on its differential: the pen allows people to write or draw with one end, and to erase with the other one. We positioned it as the perfect tool for all kind of "creative" users, thinkers, writers, illustrators, students, kids. Every creative process starts with an idea. But in order to make something brilliant out of it, you have rectify, change, improve. Creation is based on an intensive and sometimes long-running process. So we took the probably most stunning creation process ever, the evolution of species, as theme for our product demo.

Executive Creative Director: Jürgen Krieger
Creative Directors: Óscar Amodia
Strategic Planner: Domènec Salvía
Director Boolab: Martin Alleis
Sound Studio: Ideasonora
Audio Clip Music: Franzl Lang / Mei Vater is a Appenzeller

Comments (24)

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Highest Rated

Guest's picture
Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lovely animation but wtf is up with that soundtrack. Not fitting and a tad annoying.

LeeHarvey's picture
Activity Score 3045

I wouldn't call that a tad. The music ruins the great animation. Change it before it's too late!

morse's picture
Activity Score 17775

Yeah, the music makes me take 2 stars away.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

josh n.'s picture
josh n.
Activity Score 484

i like it.. well done..

DBB's picture
Activity Score 1216

Amazing, only change the music .. :)

Guest's picture

.love it.

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

The animation is great and so is the music which is so offbeat! Put a smile on my face!

I'm more concerned about the fact that he is a lefthander !

decreative's picture
Activity Score 102

I love it; Indeed I like the Pilot pens;

talkingisfree's picture
Activity Score 2712

Very good, agree with the music, could be much better.

Guest's picture

what the hell u all r talking about? the music is awesome!

AlfredoGil's picture
Activity Score 133

So entertaining! The music is only fitting once the character evolves into a fat man in the water. Prior to that, the tune is a little distracting for me.

Guest's picture

My only issue here is the fact that I don't have time to see the brand or the pen's name at the end because I'm focusing on the word "EVOLVE." I felt like I watched a 60 second commercial and had NO IDEA what it was for.

Guest's picture

Many say 'change the music' but doesn't give a clue of which one they would choose

I would suggest this one

LeeHarvey's picture
Activity Score 3045

No no no that's even worse!

Cheerriiee's picture
Activity Score 952

I liked it, very fresh and creative!

Guest's picture
Guest's picture


Guest's picture

Nice and simple.

Guest's picture

I love it!

josehoyos81's picture
Activity Score 5

I love it!

ivan's picture

Here is the same concept in reverse from 2005

darijan's picture
Activity Score 2

Like the idea, the beginning reminded me on ...

Abhilasha Thackur's picture
Abhilasha Thackur
Activity Score 30

a fun concept..

Abhilasha Thackur

Mrs Ozma Nawaz's picture
Mrs Ozma Nawaz
Activity Score 20

very cool idea i love it

Ozma Nawaz