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What can light do?

Agency: 
Published/Aired: 
September 2011
Description: 
Advertising Agency: DDB, Amsterdam, Netherlands
Agency Producer: Marco van Prooijen
Creative Director: Chris Baylis
Creatives: Geert Jan Bijlstra, Sharon Cleary
Production Company: Independent Films
Director: Philippe Andre
Producer: Ohna Falby

Comments (11)

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Highest Rated

Manoma's picture
Manoma
Activity Score 1108

Nice... not for the global warming, but nice ;-)

sergeo_syd's picture
sergeo_syd
Activity Score 595

Actually very cool. Maybe a little too... "big company sweet" at the start... and the end. But not bad.

http://edictive.com - Film Production Management

Merlinsil's picture
Merlinsil
Activity Score 19

El recurso no es idea. Eso si, bien filmado.

DaBoss's picture
DaBoss
Activity Score 20

comparto tu comento...

DaBoss's picture
DaBoss
Activity Score 20

I think that the idea is not very original, filmed in Buenos Aires?
Dyson has done something similar, perhaps the first of Phillip?
http://www.youtube.com/watch?v=xJj9UTktzwk&feature=related

atb2005's picture
atb2005
Activity Score 13561

Are you crazy?? Totally different.

Temple's picture
Temple
Activity Score 11337

Feels like a rejected IKEA lighting spot.

atb2005's picture
atb2005
Activity Score 13561

I like the spot. It's just too damn long. There is a reason most spots in Japan are very very short (usually 15 sec).

morse's picture
morse
Activity Score 17364

It's pretty, but there is no strong message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture
pez
Activity Score 1802

That's Buenos Aires!

kleenex's picture
kleenex
Activity Score 43337

The ad works for me.

Manoma's picture
Manoma
Activity Score 1108

Nice... not for the global warming, but nice ;-)

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