Philips: The Dawn Simulator
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Don't let your alaram take you by surprise. Philips sense and simplicity.
Advertising Agency: Charbon, Paris, France
Creative Director: Ghaith Zahouani
Art Director: Xavier Leble
Copywriter: Charbon
Director: Jonathan Helpert
Published: July 2009
19 Comments
Very atractive
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
nice
Ahaha Love it. A lot of creativity in this ad. I think it's very well done. The concept is indeed great and copy even better!
Congrats! 10/10!
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
Straight forward. Works.
don't like it.
bad music choice
loud and apt. alarming... good AV
Like the ad. but weak product's benefit...
seen better than these... doesnt go with the brand...
- Life Feeds on Life -
the product is the idea. was it created by the agency?
the music is too lound and it upsets me. plus, i kept waiting for something to happend..i though that those peosons were linked somehow.. something did not click. and the line...is too...weak for the image. that is not a surprize..that is a freaking nightmare..or morningmare...
"U think it's perfect?! Press delete and start again!"
Very good insight.
Life's a Trip. Enjoy the Ride!
nice student work. :)
Muy bueno!
"no silencies lo que no sabes expresar".
very good! it really gets to the point. All alarm noises should be an easy listening sound to wake up happy...not like almost every alarms thats sounds exactlly like this ad shows: like a rock band...or a water splash...or a wrestler fighter upon you!
love it
hahaha it happens
Topics in 2000´s advertising: an indie rock band, a bunny and a mexican fighter.
WOW
(yawn)
nice!
Ta buena!
"Bright ideas bring better results"
Already done in 2001 by mccann milan (for cornetto algida free music festival)
http://www.youtube.com/watch?v=rqPLirUAp_A