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The Dawn Simulator

Agency: 
Published/Aired: 
July 2009
Description: 

Film advertisment created by Charbon, United Kingdom for Philips, within the category: Fashion.

Don't let your alaram take you by surprise. Philips sense and simplicity.

Advertising Agency: Charbon, Paris, France
Creative Director: Ghaith Zahouani
Art Director: Xavier Leble
Copywriter: Charbon
Director: Jonathan Helpert

Comments (19)

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Highest Rated

felice's picture
felice
Activity Score 73

Already done in 2001 by mccann milan (for cornetto algida free music festival)
http://www.youtube.com/watch?v=rqPLirUAp_A

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Very atractive

hilazon's picture
hilazon
Activity Score 150

nice

xcreativity's picture
xcreativity
Activity Score 2374

Ahaha Love it. A lot of creativity in this ad. I think it's very well done. The concept is indeed great and copy even better!
Congrats! 10/10!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Straight forward. Works.

Paloma's picture
Paloma
Activity Score 531

don't like it.
bad music choice

bobby666's picture
bobby666
Activity Score 1460

loud and apt. alarming... good AV

alexrio's picture
alexrio
Activity Score 2

Like the ad. but weak product's benefit...

thefakehuman's picture
thefakehuman
Activity Score 410

seen better than these... doesnt go with the brand...

- Life Feeds on Life -

alejulimaty's picture
alejulimaty
Activity Score 842

the product is the idea. was it created by the agency?

Mandark's picture
Mandark
Activity Score 407

the music is too lound and it upsets me. plus, i kept waiting for something to happend..i though that those peosons were linked somehow.. something did not click. and the line...is too...weak for the image. that is not a surprize..that is a freaking nightmare..or morningmare...

"U think it's perfect?! Press delete and start again!"

Tripioso's picture
Tripioso
Activity Score 470

Very good insight.

Life's a Trip. Enjoy the Ride!

bad astronaut's picture
bad astronaut
Activity Score 544

nice student work. :)

Punch's picture
Punch
Activity Score 612

Muy bueno!

"no silencies lo que no sabes expresar".

tubito's picture
tubito
Activity Score 107

very good! it really gets to the point. All alarm noises should be an easy listening sound to wake up happy...not like almost every alarms thats sounds exactlly like this ad shows: like a rock band...or a water splash...or a wrestler fighter upon you!
love it

cruzialx's picture
cruzialx
Activity Score 194

hahaha it happens

Hiperion's picture
Hiperion
Activity Score 3138

Topics in 2000´s advertising: an indie rock band, a bunny and a mexican fighter.
WOW

(yawn)

kagzmainah's picture
kagzmainah
Activity Score 631

nice!

WillyLatasa's picture
WillyLatasa
Activity Score 616

Ta buena!

"Bright ideas bring better results"

felice's picture
felice
Activity Score 73

Already done in 2001 by mccann milan (for cornetto algida free music festival)
http://www.youtube.com/watch?v=rqPLirUAp_A

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