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Philips: The Dawn Simulator

Don't let your alaram take you by surprise. Philips sense and simplicity.

Advertising Agency: Charbon, Paris, France
Creative Director: Ghaith Zahouani
Art Director: Xavier Leble
Copywriter: Charbon
Director: Jonathan Helpert

Published: 
July 2009

19 comments

hilazon's picture
hilazon
150 pencils

nice

xcreativity's picture
xcreativity
2374 pencils

Ahaha Love it. A lot of creativity in this ad. I think it's very well done. The concept is indeed great and copy even better!
Congrats! 10/10!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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thedesignaddict's picture
thedesignaddict
5403 pencils

Straight forward. Works.

Paloma's picture
Paloma
531 pencils

don't like it.
bad music choice

bobby666's picture
bobby666
1460 pencils

loud and apt. alarming... good AV

alexrio's picture
alexrio
2 pencils

Like the ad. but weak product's benefit...

thefakehuman's picture
thefakehuman
410 pencils

seen better than these... doesnt go with the brand...

- Life Feeds on Life -

alejulimaty's picture
alejulimaty
842 pencils

the product is the idea. was it created by the agency?

Mandark's picture
Mandark
407 pencils

the music is too lound and it upsets me. plus, i kept waiting for something to happend..i though that those peosons were linked somehow.. something did not click. and the line...is too...weak for the image. that is not a surprize..that is a freaking nightmare..or morningmare...

"U think it's perfect?! Press delete and start again!"

Tripioso's picture
Tripioso
470 pencils

Very good insight.

Life's a Trip. Enjoy the Ride!

bad astronaut's picture
bad astronaut
544 pencils

nice student work. :)

Punch's picture
Punch
612 pencils

Muy bueno!

"no silencies lo que no sabes expresar".

tubito's picture
tubito
107 pencils

very good! it really gets to the point. All alarm noises should be an easy listening sound to wake up happy...not like almost every alarms thats sounds exactlly like this ad shows: like a rock band...or a water splash...or a wrestler fighter upon you!
love it

cruzialx's picture
cruzialx
194 pencils

hahaha it happens

Hiperion's picture
Hiperion
3138 pencils

Topics in 2000´s advertising: an indie rock band, a bunny and a mexican fighter.
WOW

(yawn)

kagzmainah's picture
kagzmainah
631 pencils

nice!

WillyLatasa's picture
WillyLatasa
616 pencils

Ta buena!

"Bright ideas bring better results"

felice's picture
felice
73 pencils

Already done in 2001 by mccann milan (for cornetto algida free music festival)
http://www.youtube.com/watch?v=rqPLirUAp_A

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