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Philips RobotSkin moisturizing shaving system:

Philips RobotSkin latest moisturizing shaving system in UK. This new electric razor from Philips teams up with Nivea for Men to create the latest shaving syste. The campaign is a mix of Internet sites, sci-fi robot animation, interactivity, and an interesting storyline.

Advertising Agency: DDB, London, UK
Art Director: Mark Thompson
Copywriter: Dave Newbold
Planner: Matt Dyke
Production Company: Short Films, London
Director: Bruno Aveillan
Producer: Ben Mann

23 comments

ryzhkov's picture
ryzhkov
57 pencils

wow. scary.

andrej dwin's picture
andrej dwin
939 pencils

why scary?
weird, sure.
not sure if I like it. definitely catches the audience's eye, but it seems to me it was more about the production budget than about the idea.

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stereodeluxe's picture
stereodeluxe
155 pencils

veeeeeery cool.

romeodeo's picture
romeodeo

Veeeery reminds me of Bjork's 'All is full of love' video
http://www.youtube.com/watch?v=EjAoBKagWQA

jedbans's picture
jedbans
52 pencils

Yep, had the very same feeling about this ad... Bjork all the way.

postman's picture
postman
951 pencils

This is too weird for me. Shaving that feels like having a shower with a robot lady? I don't know...

kalpesh78's picture
kalpesh78
2580 pencils

nice one..

ideas....30 minutes nahi toh free.

am-o's picture
am-o
162 pencils

yea, where is bjork?

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

agreed, lesbian robot love woulda made a better spot haha

Chough's picture
Chough
147 pencils

Beautifil, and kind of erotic. Now that's worrying!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I love it, and yeas it is kind of erotic.

A fresh ad for shaving stuff.

We're going to need more lube.

ccsman04's picture
ccsman04
165 pencils

I sure was stimulated, not only in my pants but to purchase Nivea products... NICE!

Ad_Lizard's picture
Ad_Lizard
73 pencils

Well, then, I guess it's working.

takk's picture
takk

Emotional and sensual ! Very cinematic ! I LOVE it !!!

linofutur's picture
linofutur

Not too many product shots, beautiful frames, poetic atmosphere... When I watch ads like this one, I start to like advertising again...

Olak's picture
Olak

Amazing ! On youtube, I also liked the ads " Thermasilk dagger" and "Magnum 5 senses" from the same director.

Kingbastard's picture
Kingbastard

who made the music used in this quality advert?

DesktopHero's picture
DesktopHero

I need to know who made this song anybody know who? email me if u do. thx

Guest's picture
Guest

damnit why doesnt anyone make a good site, where all those songs come together, and when you type in google " phillips robot SONG" it wil god damn find it!:P im sick of it... they should publish it, because the song is way better then the commercial.

Guest's picture
Guest

damnit why doesnt anyone make a good site, where all those songs come together, and when you type in google " phillips robot SONG" it wil god damn find it!:P im sick of it... they should publish it, because the song is way better then the commercial. i heard it was from Raphael Ibanez Di Garayo bUT he not exist online so

Raphaël Ibanez de Garayo's picture
Raphaël Ibanez ...

I'm glad you appreciated the philips ad music. You can hear more of my work on www.raphaelibanez.com/news.html
Many thanks ! R.I.G

Guest's picture
Guest

All is full of love, :) the music is very Björkish.... :)

Guest's picture
Guest

Great creative for a fundamentally different shaving system. This is about skin and sensuality, not about beard and Gillette style machoism. Well done to the Philips Marcom guy who got this signed off. Best Philips ad ion a long time...

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