Philips: Make me a Morning Person

Advertising Agency: DDB Amsterdam & Tribal DDB Amsterdam, Netherlands
Creative Director: Paul Fraser
Copywriters: Paul Fraser, Yumi Ichida
Art Directors: Mariota Essery, David Navarro, Chris Barton, Kevin Yaun
Account team: Sandra Krstic, Nick Bassermann
Strategy: Antoinette Hoes
Producer: Robert Roosenstein
Project Manager: Sophie Rhys Evans
Executive Creative Director: Chris Baylis
PR agency: OneVoice
Associate Director: Michael Young
Account Director: Holly Kenyon
Account Manager: Emily Pendleton
Production Company Seeding Video/Archetypes: Mini Vegas
Director: Luc Schurgers
Executive Producer: Maarten Boon
Producer: Vincent Lindeboom
Production Company Documentaries: Revolver Media
Director: Stian Smestad
Executive Producer: Raymond van der Kaaij
Producer: Raymond van der Kaaij
Production Companies: MediaMonks, Keytoon Animation Studio S.L., Element Interactive Mobile BV.


Temple's picture
10932 pencils

This is interesting.

plaket's picture
2 pencils

interesting picture

kleenex's picture
36280 pencils

like, not love

Glut's picture
3947 pencils

nice try in getting people more "morning"
In terms of the idea, i think that people who likes to stay in bed will not react in a good way if they get a light in front of them.

chouette's picture
69 pencils

Since I am NOT a morning person..just love it!

Steeez's picture
104 pencils

Like the paper effect, not sure what it has to do with the product. Kinda cool idea though. Does the product work is the real question?

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