Philips HDTVs: Interruption
The Philips HDTV. You can't take your eyes off of it.
Philips HDTVs are designed to enhance the entire viewing experience. The brand had been dormant as an advertiser in the USA for about 6 years. They wanted to communicate what they stood for and announce their reentry into the market with a big bang.
Advertising Agency: Dentsu America, New York, USA
Creative Directors: Aaron Frisch
Art Director: Aaron Frisch
Copywriter: Arun Nemali
Director: Martin Krejci
Editor: Filip Malasek
Published: November 2009