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Philips Azur Iron / Philips ProTouch Steamer: The Art of Ironing

The unique performance of Philips irons and steamers is demonstrated by the Art of Ironing. The classical Dutch paintings are re-created on a plain piece of white tissue with Philips ironing aids.

Advertising Agency: DDB, Moscow, Russia
Creative Director: Anna Denisova
Art Director: Ivan Davydov
Director: Anton Groves
Production: Yarche, Carioca Studio
Published: September 2012

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14 comments

Temple's picture
Temple
10263 pencils

This would be a Cannes short list commercial for anything else but an iron.

kleenex's picture
kleenex
29421 pencils

You got that right...

mertos's picture
mertos
899 pencils

great.

lezy's picture
lezy
377 pencils

liked the art... jst awsmmmmm...
loved it : )

Nike Diesel's picture
Nike Diesel
13389 pencils

Nice product demo. That's it IMO.

Wordnerd's picture
Wordnerd
6662 pencils

very nice. Only thing for me is that they stick to sheets which are a breeze to iron. it just leaves the impression of a nice idea rather than a great product.

if there were some shirts involved, i'd given 10/10 and maybe even bought one ;)

Hadrons's picture
Hadrons
5743 pencils

Definitely i'll buy one. - Quite effective & entertaining.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

torontose's picture
torontose
393 pencils

great.

Sanch_'s picture
Sanch_
2 pencils

love it

cwriter79's picture
cwriter79
646 pencils

Wicked cool!

Lisbon freak's picture
Lisbon freak
459 pencils

Nice execution. But I believe the line with «the art of...» and a artistic performance performed with the product is not what I would call new.

JAG's picture
JAG
166 pencils

This is mesmerizing! Love it!

king7ven's picture
king7ven
106 pencils

amazing moment.

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