PG Motos: Life
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MAX SE 125. It runs up to 50 kilometers with only 1 liter of gasoline.
Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director / Art Director: Lenilson Lima
Copywriter: Lucílio Barbosa
Photographer: Beto Martins
Director: Zé Eduardo Miglioli
Production Company: VDG
Published: July 2008
7 Comments
vocalist sounds like kermit the frog and aaron neville had a love child. i totally missed the ad because of the weird sounding song.
I don't understand the copy but I can guess by visual. "Change your old car with the new motorcycle" like others. is it?
izmild
http://uniquetvcomm.blogspot.com
About the message in portuguese. At the newspaper you see the message that says that the price of gasoline increase on 24% over the year and then the message about the motorcycle that makes 50km with 1 liter of gas.
well i dont speak portuguese, but i do get the ad. and the ending is rather choppy... perhaps if the man had a thought bubble of the motorcycle... i guess it works in southern america...
bien hecha pero no la entiendo
spider explained well. the newspaper shows a scary message: gas increases 24%. opinionist said a good end solution too, but in this case, shows the man's actual car, a old drunky automobile, seens us to be a better end.
si se entiende, me parece muy buena idea