P&G Downy Ultra: Scent longevity
Advertising Agency: Wing, New York, USA
Chief Creative Officer: Gustavo Asman
Associate Creative Director: John Castrillón
Producer: Nadina Steimberg
Account Director: Ana Franco
Account Executive: Verónica Paz
Head of Strategy: Lee Maicon
Associate Strategy Director: Mari Provi Florez
Production Company: America Filmworks
Director: Sebastián Orgambide
Director of Photography: Alejandro Giuliani
Executive producer: Marcia Jaes
Line Producer: Mariano Antonietti
Editing House: Red Car
Editor: Juan Pablo Cadaveira
Producer: Francess Tom-Sahr
Sound Design: Mixology Lab
Sound designer: Luis F. Herrera
Audio Mix: Mixology Lab
Mixer: Luis F. Herrera


19 Comments
LOL! Luv the guy's expressions
Procter & Gamble ! Bravo, guys!
De puta madre! And that's P&G!
He stands up when the guy takes the pants and sits down in the next clip..Lol!
Very good one. And yeah there's a glitch with the up and down guy between clips (at 00:14).
yeah! bad editing.
idea's so-so, just above average.
they showed me a picture & i laughed
dignity has never been photographed
Ja, ja, muy bueno.
i likes it.
eso actores son argentinos, el rubio salio en unas cuantas ya jaja
Finally a good tv spot for Fabric softener.
Bravo idea :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
good good good good simply effectively conveyed
www.valayam.com
www.valayam.com, www.valayam.com/blog
MUY BUENOO!!! jajajaja
Hilarious! good work guys
Great idea.
Hilarious!! XD I never thought I'd say that about a fabric softener commercial! And it's not just funny - it's relevant because it still gets the point across clearly.
I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.
John..... bien por esa....!
cannes
Ahhh, of course. Because guys totally smell each other's _clean_ underwear.