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P&G Downy Ultra: Scent longevity

Advertising Agency: Wing, New York, USA
Chief Creative Officer: Gustavo Asman
Associate Creative Director: John Castrillón
Producer: Nadina Steimberg
Account Director: Ana Franco
Account Executive: Verónica Paz
Head of Strategy: Lee Maicon
Associate Strategy Director: Mari Provi Florez
Production Company: America Filmworks
Director: Sebastián Orgambide
Director of Photography: Alejandro Giuliani
Executive producer: Marcia Jaes
Line Producer: Mariano Antonietti
Editing House: Red Car
Editor: Juan Pablo Cadaveira
Producer: Francess Tom-Sahr
Sound Design: Mixology Lab
Sound designer: Luis F. Herrera
Audio Mix: Mixology Lab
Mixer: Luis F. Herrera

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19 comments

Guest's picture
Guest

LOL! Luv the guy's expressions

Guest's picture
Guest

Procter & Gamble ! Bravo, guys!

vergnaudl's picture
vergnaudl
19 pencils

De puta madre! And that's P&G!

Guest's picture
Guest

He stands up when the guy takes the pants and sits down in the next clip..Lol!

Blashyrkh's picture
Blashyrkh
32701 pencils

Very good one. And yeah there's a glitch with the up and down guy between clips (at 00:14).

tirthomitro's picture
tirthomitro
2722 pencils

yeah! bad editing.
idea's so-so, just above average.

they showed me a picture & i laughed
dignity has never been photographed

GX's picture
GX
146 pencils

Ja, ja, muy bueno.

Guest's picture
Guest

i likes it.

Guest's picture
Guest

eso actores son argentinos, el rubio salio en unas cuantas ya jaja

Guest's picture
Guest

Finally a good tv spot for Fabric softener.

alexander_bickov's picture
alexander_bickov
3279 pencils

Bravo idea :)

valayamadvertising's picture
valayamadvertising
244 pencils

good good good good simply effectively conveyed
www.valayam.com

Guest's picture
Guest

MUY BUENOO!!! jajajaja

Guest's picture
Guest

Hilarious! good work guys

Guest's picture
Guest

Great idea.

dearabby's picture
dearabby
108 pencils

Hilarious!! XD I never thought I'd say that about a fabric softener commercial! And it's not just funny - it's relevant because it still gets the point across clearly.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Guest's picture
Guest

John..... bien por esa....!

Guest's picture
Guest

cannes

deniald's picture
deniald
3 pencils

Ahhh, of course. Because guys totally smell each other's _clean_ underwear.

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