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Peugeot: Post production

Advertising Agency: EURO RSCG, France
TV Producer: F. Brovelli, Solene Frank
Creative Director: Remi Babinet
Copywriter: Jean-Christophe Royer
Art director: Eric Astorgue
Production company: Les Télécréateurs
Director: Stylewar
Music: Requiem - Dies Irae, G. Verdi

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22 comments

dievill's picture
dievill
153 pencils

Great!!!

JoaquinPerezG's picture
JoaquinPerezG
7 pencils

jajaja...great...!!!

Guest's picture
Guest

awesome ad!

funky_frogii's picture
funky_frogii
2538 pencils

great..............

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Gi_bo's picture
Gi_bo
1385 pencils

jejejeje...great.well done RSCG

GiBo

Guest's picture
Guest

Cool 1 i love your thinking way

Guest's picture
Guest

Ok, but it's a version totally different with the real version in TV in france... Just a creation for ad of the world. Other look, other music, other comentary... Its a little too much

Guest's picture
Guest

well, i think it's pretty ok....

Guest's picture
Guest

Funny

cebado's picture
cebado
258 pencils

Great, awesome!!!!

ricky.vinluan's picture
ricky.vinluan
62 pencils

i loved it. great art direction. i really feel the perfection hehehe.

nitrous's picture
nitrous
55 pencils

beautifully done

Guest's picture
Guest

I don't think the copy corresponds with the ad concept. The copy says the car is made by perfectionists. The ad shows the car ad, being made by perfectionists. They are two different things.

Guest's picture
Guest

the car was made by perfection so they didn't have to touch it.

ginu's picture
ginu
140 pencils

mmmmmmmmmmm........ like it

Guest's picture
Guest

just as curiosity. THey fix the driver at the right seat and when the camera goes back to the original position the driver is on the left seat. What is that? Little continuity mistake at the movie? By the way, it is nice the spot.

kgeiger's picture
kgeiger
7092 pencils

:)

Notorious's picture
Notorious
631 pencils

Oh dear Lord,

This is a STUPID ad with TERRIBLE execution with a number of mistakes.

First, why is it stupid

Because the maker of the ad expected the target group are too stupid to recognize that he's talking about the ad-making not the perfect car-making.

Now, why is it also with bad execution,

because.. of number of mistakes

1- mistake is They fix the driver at the right seat and when the camera shows us the later-fixed position of the driver we see him on the left seat.

2- mistake is that we see the driver with the corrected headset in 00:27 and in 00:35 we see him with big hair and then corrected to appear again with the same look in 00:27

I believe it was not made by perfectionists, it was made by per-faketionists

outsmart me, if you can

Guest's picture
Guest

I like it, despite a number of imperfections. If the version actually playing is different *perhaps* it is part of a campaign. The idea is certainly campaignable. Or perhaps it is just the 'book' version. The left-right error makes it seem less real...

Guest's picture
Guest

This is so wrong.

Guest's picture
Guest

Epiccccccccccccccccccccc

samvijayv's picture
samvijayv
106 pencils

great.well done .?

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