Peugeot: Heartbeat

Advertising Agency: EURO RSCG, France
Agency Client Management: Vanessa Barros
International: Arnaud Dutant
Creative Director: Rémi Babinet
Copywriter: Jean-Christophe Royer
Art Director: Eric Astorgue
TV Production: Fabrice Brovelli, Solène Frank
Director: Michael Downing
Production: Wanda
Aired: August 2008

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15 comments

Guest's picture
Guest

I like this very much.

Guest's picture
Guest

what is the idea?

Guest's picture
Guest

ok my bad, sound on give the idea.

But i don't like it. "My car is more exiting than my naked wife"...well, it's really time to change your wife.

ivan's picture
ivan

I think it's just a joke. It's not to be taken literally.

Ivan Raszl, admin of AotW

Guest's picture
Guest

limon in my eyes. please stop.

Gi_bo's picture
Gi_bo
1385 pencils

its ok. Liked post production better. This path has been explored too much.

GiBo

Guest's picture
Guest

I prefer the women, and you?

Guest's picture
Guest

oh boy, in the economy you would say "the worst is yet to come"...
this commercial is close to it. Agency failed.

Guest's picture
Guest

boring.

Guest's picture
Guest

isn't it saying tha car can feel what the man who drive it feels. the car and the man, two in one.

Guest's picture
Guest

is it the idea behind it ? sorry but i don't get it...

Guest's picture
Guest

new approach

but not enough for me

Notorious's picture
Notorious
629 pencils

I'm cool with the execution, but the message is hard to get, and whats making it even harder is that there is only the logo. NO WRITTEN MESSAGE

common folks

is this the end of beautiful european ad industry?!!!!!!!

outsmart me, if you can

Guest's picture
Guest

It's done. I saw this commercial but better, the guy works for the police and is disconnecting a bomb, and the heart bet accelerates when he gets into the car.

samvijayv's picture
samvijayv
106 pencils

very nice superub..... new approach.

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