Peugeot: Heartbeat
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: EURO RSCG, France
Agency Client Management: Vanessa Barros
International: Arnaud Dutant
Creative Director: Rémi Babinet
Copywriter: Jean-Christophe Royer
Art Director: Eric Astorgue
TV Production: Fabrice Brovelli, Solène Frank
Director: Michael Downing
Production: Wanda
Aired: August 2008
15 Comments
I like this very much.
what is the idea?
ok my bad, sound on give the idea.
But i don't like it. "My car is more exiting than my naked wife"...well, it's really time to change your wife.
I think it's just a joke. It's not to be taken literally.
limon in my eyes. please stop.
its ok. Liked post production better. This path has been explored too much.
GiBo
I prefer the women, and you?
oh boy, in the economy you would say "the worst is yet to come"...
this commercial is close to it. Agency failed.
boring.
isn't it saying tha car can feel what the man who drive it feels. the car and the man, two in one.
is it the idea behind it ? sorry but i don't get it...
new approach
but not enough for me
I'm cool with the execution, but the message is hard to get, and whats making it even harder is that there is only the logo. NO WRITTEN MESSAGE
common folks
is this the end of beautiful european ad industry?!!!!!!!
outsmart me, if you can
It's done. I saw this commercial but better, the guy works for the police and is disconnecting a bomb, and the heart bet accelerates when he gets into the car.
very nice superub..... new approach.