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Petits Riens/Spullenhulp: Santa Surprises Brussels

Santa's taste in presents seems to be a bit off this year. The visitors of the Brussels’ Christmas fair are in for a nasty surprise… Petits Riens/Spullenhulp is a non-profit organisation that collects used clothing for people in need. Every year they find tons of trash in their donation containers.

Advertising Agency: DDB Brussels, Belgium
Creative Directors: Peter Aerts, Liesbeth Demolder
Art Directors: John&Rom, Anthony Lamont
Copywriter: Rom&John
Strategic Planner: Maarten Van Daele
Production Company: Lovo Films Brussels
Director: Hans Vercauter
Released: December 2012

8 comments

romusclor's picture
romusclor
7 pencils

clear and simple! nice job

Timmoty's picture
Timmoty
3 pencils

I like it!

Bounty's picture
Bounty
3 pencils

Nice one

Klara K.'s picture
Klara K.
2695 pencils

It gets the message across clearly but everybody leaves feeling angry. Maybe it would be accepted better if it wasn't done in such a direct and agressive way. I would rather help someone who doesn't make me angry during Christmas.

kleenex's picture
kleenex
33119 pencils

And that I can agree with.

damd's picture
damd
159 pencils

Great job, nice thinking

the pencil's picture
the pencil
235 pencils

nice ad but like mentioned above, I wont wanna make the public angry.

romusclor's picture
romusclor
7 pencils

Seriously... and how do you think Petits Riens react when they received this kind of gift????

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