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Peta: Kentucky Fried Cruelty, Fried

The ads were banned from the Superbowl when Peta tried to submit them to Fox. The network turned down $4.2 million from Norfolk-based PETA, which sought to broadcast two ads targeting Kentucky Fried Chicken. The spots were to air during Super Bowl XLII, which had its biggest audience ever with nearly 100 million viewers.

Advertising Agency: The Cricket Club™, New York, USA
Creative Directors: Roald van Wyk
Art Director: Roald van Wyk
Copywriter: David Ekholm
Director: Scott Corbett
Aired: February 2008

8 comments

CreepingFeature's picture
CreepingFeature
244 pencils

Nice and dark, but shouldn't PETA be spending $4.2 mil on something more practical? We all know that advertising doesn't work.

Chris's picture
Chris
1987 pencils

great direction. can see why they banned them.

kergu's picture
kergu
6785 pencils

GTFO.... damn good!...

gmint7's picture
gmint7
2685 pencils

:::J:::

OMG, this could have changed the world if it was aired.

i think KFC bribed Fox to save their asses..

:::J:::

hcook5150's picture
hcook5150
229 pencils

Noticed why these didn't get too many comments, the reason? too powerful, too effective, brilliantly done

www.hkstudiosinc.com

new designer's picture
new designer
98 pencils

thats actually scary...

Guest's picture
Guest

Sad sad Sad those poor chicken. If this was aired on TV a lot more people would be aware.

Guest's picture
Guest

OMEC!!!!!!!!!!!!
That was FREAKY!!!!!!!!!!!!!

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