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Peta: Kentucky Fried Cruelty, Fried

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The ads were banned from the Superbowl when Peta tried to submit them to Fox. The network turned down $4.2 million from Norfolk-based PETA, which sought to broadcast two ads targeting Kentucky Fried Chicken. The spots were to air during Super Bowl XLII, which had its biggest audience ever with nearly 100 million viewers.

Advertising Agency: The Cricket Club™, New York, USA
Creative Directors: Roald van Wyk, David Ekholm
Art Director: Roald van Wyk
Copywriter: David Ekholm
Director: Scott Corbett
Aired: February 2008

Comments

CreepingFeature's picture 244 pencils
CreepingFeature | Fri, 2008-02-15 05:27

Nice and dark, but shouldn't PETA be spending $4.2 mil on something more practical? We all know that advertising doesn't work.

Chris's picture 1855 pencils
Chris | Fri, 2008-02-15 06:47

great direction. can see why they banned them.

kergu's picture 2734 pencils
kergu | Fri, 2008-02-15 18:00

GTFO.... damn good!...

gmint7's picture 2090 pencils
gmint7 | Sat, 2008-02-16 01:28

:::J:::

OMG, this could have changed the world if it was aired.

i think KFC bribed Fox to save their asses..

:::J:::

hcook5150's picture 221 pencils
hcook5150 | Sun, 2008-02-17 00:01

Noticed why these didn't get too many comments, the reason? too powerful, too effective, brilliantly done

www.hkstudiosinc.com

new designer's picture 76 pencils
new designer | Fri, 2008-03-28 06:40

thats actually scary...

Guest's picture
Guest | Tue, 2009-04-14 12:56

Sad sad Sad those poor chicken. If this was aired on TV a lot more people would be aware.

Guest's picture
Guest | Tue, 2009-04-14 12:57

OMEC!!!!!!!!!!!!
That was FREAKY!!!!!!!!!!!!!

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