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PET Recycling: PET Vader vs Luke Sneaker

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Your rating: None Average: 7.7 (39 votes)

Sneakers are made from recycled plastic bottles.

The first time this spot appeared on TV it was shown during the break of the movie "The Empire Strikes Back".

Advertising Agency: Spillmann/Felser/Leo Burnett Zürich, Switzerland
Creative Directors: Patrick Suter, Martin Spillmann
Art Director: Reto Clement
Animation: Swamp-Trickfilmstudios
Aired: End of 2009

8 Comments

morse's picture 8826 pencils
morse | Tue, 2010-01-26 20:44
10

Perfect! Love it

What hath God wrought

kgeiger's picture 6642 pencils
kgeiger | Wed, 2010-01-27 05:18

adidas Originals Star Wars

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2010-01-27 09:25

Yes exactly my thought too. But it's not in corporation with Adidas is it?

http://jackmancer.com/
http://twitter.com/jackmancer/

WillyLatasa's picture 618 pencils
WillyLatasa | Wed, 2010-01-27 10:51

GREAT AD!

"Bright ideas bring better results"

NomadDCLXVI's picture 419 pencils
NomadDCLXVI | Thu, 2010-01-28 06:34
10

This is cool. And the payoff is right on spot.
Very cool and effective finding.

dclxvi

michdec's picture 444 pencils
michdec | Thu, 2010-01-28 13:09

Hilarious!

bubblestheclownfish's picture 599 pencils
bubblestheclownfish | Thu, 2010-01-28 14:10
8

Nice to have fun with a message/product :-)

Amateur/edgy enough to hit the target - let youth know that recycling bottles leads to something - nice work.

Viranica's picture 227 pencils
Viranica | Fri, 2010-02-12 23:18

novel :)

AV

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