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PET Recycling: PET Vader vs Luke Sneaker

Sneakers are made from recycled plastic bottles.

The first time this spot appeared on TV it was shown during the break of the movie "The Empire Strikes Back".

Advertising Agency: Spillmann/Felser/Leo Burnett Zürich, Switzerland
Creative Directors: Patrick Suter, Martin Spillmann
Art Director: Reto Clement
Animation: Swamp-Trickfilmstudios
Aired: End of 2009

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8 comments

morse's picture
morse
15826 pencils

Perfect! Love it

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kgeiger's picture
kgeiger
7092 pencils

adidas Originals Star Wars

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yes exactly my thought too. But it's not in corporation with Adidas is it?

WillyLatasa's picture
WillyLatasa
616 pencils

GREAT AD!

"Bright ideas bring better results"

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

This is cool. And the payoff is right on spot.
Very cool and effective finding.

dclxvi

michdec's picture
michdec
440 pencils

Hilarious!

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Nice to have fun with a message/product :-)

Amateur/edgy enough to hit the target - let youth know that recycling bottles leads to something - nice work.

Viranica's picture
Viranica
230 pencils

novel :)

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