PET Recycling: PET Vader vs Luke Sneaker
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Sneakers are made from recycled plastic bottles.
The first time this spot appeared on TV it was shown during the break of the movie "The Empire Strikes Back".
Advertising Agency: Spillmann/Felser/Leo Burnett Zürich, Switzerland
Creative Directors: Patrick Suter, Martin Spillmann
Art Director: Reto Clement
Animation: Swamp-Trickfilmstudios
Aired: End of 2009


8 Comments
Perfect! Love it
What hath God wrought
adidas Originals Star Wars
Yes exactly my thought too. But it's not in corporation with Adidas is it?
http://jackmancer.com/
http://twitter.com/jackmancer/
GREAT AD!
"Bright ideas bring better results"
This is cool. And the payoff is right on spot.
Very cool and effective finding.
dclxvi
Hilarious!
Nice to have fun with a message/product :-)
Amateur/edgy enough to hit the target - let youth know that recycling bottles leads to something - nice work.
novel :)
AV