Pepto Bismol USH: Cheesecake

Advertising Agency: Lapiz Chicago, USA
Executive Creative Director: Laurence Klinger
Associate Creative Directors: Jose Funegra
Copywriter: Jose Funegra
Art Director: Maria Bernal
Account Director: Pablo Miro
Planning Director: Enrique Marquez
Agency Producer: Sandra Mendiburu
Production Company: Landia
Director: Agustin Alberdi
Executive Producer: Juan Pablo Taylor
DP: Javier Julia
Editor: Maldito Render
Post Production: Che Revolution Post
Aired: December 2008

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Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

It had SO MUCH going for it in the beginning almost even towards the finish. But in the end, I was left feeling like I'd just witnessed a car wreck... Gorgeous-looking film, though!

Guest's picture

Insightful campaign,amazing execution and
great follow up of the previous Empanada spot. This is great campaign! Well done Lapiz!

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

I had a donkey in my backyard years ago, who had this idea of speaking cheesecakes and stuff. his creative director didnt like it though. he got fired. be careful guys. your donkey might be in danger.

Guest's picture

I think that the power of the idea is the great insight behind it. The execution is fabulous. Would love to see how it plays in other types of media beyond TV.

purplehazegirl's picture
52 pencils

i like the line .. very nice!

everartz's picture
7611 pencils

i just noticed that the agency is in the US, why is the commercial in Portuguese?

| Everartz |

Guest's picture

It's Spanish, not Portuguese

NatalieM's picture
1687 pencils

Some clients have global business and they want their regular agency to handle the international ads, too. Pepto's agency may be American, but that doesn't mean they only advertise in America.

mark3r's picture
1940 pencils



Guest's picture

I don't get it. What's the benefit?

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