Pepsi: Word play
Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Lee Clow
ECD: Rob Schwartz
CDs: Joe Shands, Brett Craig
Art Directors: Scott Brown, Lori McMichael
Head of Broadcast Production: Richard O’Neill
Executive Producer: Anh-Thu Le
Broadcast Producer: Kristine Ling
Spot Animation: IMAGINARY FORCES LA/NY
CD: Peter Frankfurt
Art Directors: Mark Gardner, Lauren Hartstone, Stan Lim
Animators: Issac Woodby, JY James Kim, Nate Homan, Robert Henry, Andy Chung
Flame Op: Andy Dill
Editor: Danielle White
Editor: Corey Weisz
Asst. Editor: Ben Turner
Head of Production: Ben Apley
Producer: Wendy Gardner
Producer: Steiner Kierce
Coordinator: Elsa Mejia
Coordinator: Elizabeth MacKenzie
Mnemonic Animation: YU+CO Los Angeles, CA
CD: Garson Yu
Executive Producer: Carol Wong
Designer: Alex Yoon
Designers: Gary Garza, Johnny Wong, Wayland Vida, Jill Dadducci
Producer: Katie Rauh
Production Coordinator: Annie Cheng
Audio Mix: Loren Silber @ Lime Studios
Editorial
Editor: Billy Sacdalan
Animation: Laura Panella
Post Producer: Christy Pacheco
36 Comments
Obama bails out Pepsi.
I feel like having a can of Coke right about now. Sad sad campaign.
HOPE.inc
After this campaign a bailout may be in order.
C O K E
WE CAN BELIEVE IN
*****************
yes we can.
You can better with Coke. Nothing fresh and new with this campaign.
Simple ideas are the best !
looks like a internet pop up...a bad one.
yea, like a pop up in internet, but I enjoy the music
izmild
http://uniquetvcomm.blogspot.com
should had the balls to do this camiagn before Obama wins the elections.
should had the balls to do this camiagn before Obama wins the elections.
How many creatives does it take to make a subpar campaign?
For answer see above.
This use of animated text is so hot right now its almost cliche. Anybody agree?
COCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA
the new logo is realy shit!
THAT HAS TO BE THE WORST AD EVER.
AND THAT NEW PEPSI LOGO IS HORRIBLE.
IT LOOKS LIKE IT HAS DOWN-SYNDROME.
IT IS EFFECTIVE IN MOTIVATING ME TO BY COCA COLA THOUGH.
SO I GUESS IT WORKS.
Is it a Marketing or Political Message :)
Kötü, çünkü başka bir noktadan nemalanıyor.
Bİr markanın bu tarz politik simgeleri sahiplenmesi sakattır.
İyi Reklam, Kötü Reklam
www.fikirbeni
www.fikirbenim.blogspot.com
Yes You Can...switch to Coke.
I DONT LIKE THE NEW LOGO
COPY: "we should do something with words, but I'm to lazy to look for them"
AD:"Cool we can just use existing shit... OHOHOH I have a great Idea!"
Copy: "tell me"
AD:" the pepsi logo is round... So we could switch all the o's into the pepsi logo !!"
CD:"GEAT! the client will love it"
COPY: "we should do something with words, but I'm to lazy to look for them"
AD:"Cool we can just use existing shit... OHOHOH I have a great Idea!"
Copy: "tell me"
AD:" the pepsi logo is round... So we could switch all the o's into the pepsi logo !!"
CD:"GEAT! the client will love it"
How can 30 odd people create such rubbish!!!
I think the answer is obvious: there were thirty cooks stirring the soup.
And the soup is made out of poop.
that was awesome. you win.
everyone of these are the most negative and pessimistic site commments/work critiques i have ever seen. i hope all of you negative-heads hate everything you create for the rest of your lives.
You should read what we say about good ads/creative.
:::MARK3R:::
i don't think anyone just feels like hating. If it's bad, then it's bad. If you don't like criticism then cover your eyes and ears or just don't make anything at all.
What he is trying to say is that people here are not giving the kind of criticism a company is looking for. "oh this sucks" is not really the kind of criticism people should need to close their eyes or turn away from. I understand having an opinion but saying childish stuff just makes you look dumb, not the company.
What he is trying to say is that people here are not giving the kind of criticism a company is looking for. "oh this sucks" is not really the kind of criticism people should need to close their eyes or turn away from. I understand having an opinion but saying childish stuff just makes you look dumb, not the company.
Whoop Di Dooo? Who the hell uses that? This generational theme is so forced.
By the way, mr.guest, why don't you tell us why this ad is so brilliant? Does it really make you want to buy the product?
creativity lies at the bottom of a bottle
They must've been on the product to come up with this... should come up with ideas whilst drinking coke.
creativity lies at the bottom of a bottle
That Pepsi can looks like home brand cola.
Three words Pepsi: The real thing. And in a time of "refreshing the world" don't you want something that is authentic?
This new logo looks too much like the Korean Airlines logo, and the Korean flag...
http://en.wikipedia.org/wiki/Korean_Air
http://www.youngtigers.com/korean_flag.htm
This new logo looks too much like the Korean Airlines logo, and the Korean flag...
http://en.wikipedia.org/wiki/Korean_Air
http://www.youngtigers.com/korean_flag.htm
For me, it doesn't have any chance to beat Coke Ads, "Open Happiness" campainge.
YES YOU CAN DRINK PEPSI IT IS SOOOOOOOOOOOOOOOOOO MUCH BETTER THAN COKE!