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Pepsi: Word play

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Lee Clow
ECD: Rob Schwartz
CDs: Joe Shands, Brett Craig
Art Directors: Scott Brown, Lori McMichael
Head of Broadcast Production: Richard O’Neill
Executive Producer: Anh-Thu Le
Broadcast Producer: Kristine Ling
Spot Animation: IMAGINARY FORCES LA/NY
CD: Peter Frankfurt
Art Directors: Mark Gardner, Lauren Hartstone, Stan Lim
Animators: Issac Woodby, JY James Kim, Nate Homan, Robert Henry, Andy Chung
Flame Op: Andy Dill
Editor: Danielle White
Editor: Corey Weisz
Asst. Editor: Ben Turner
Head of Production: Ben Apley
Producer: Wendy Gardner
Producer: Steiner Kierce
Coordinator: Elsa Mejia
Coordinator: Elizabeth MacKenzie
Mnemonic Animation: YU+CO Los Angeles, CA
CD: Garson Yu
Executive Producer: Carol Wong
Designer: Alex Yoon
Designers: Gary Garza, Johnny Wong, Wayland Vida, Jill Dadducci
Producer: Katie Rauh
Production Coordinator: Annie Cheng
Audio Mix: Loren Silber @ Lime Studios
Editorial
Editor: Billy Sacdalan
Animation: Laura Panella
Post Producer: Christy Pacheco

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36 comments

Guest's picture
Guest

Obama bails out Pepsi.

Guest's picture
Guest

I feel like having a can of Coke right about now. Sad sad campaign.

Guest's picture
Guest

HOPE.inc

Guest's picture
Guest

After this campaign a bailout may be in order.

Guest's picture
Guest

C O K E
WE CAN BELIEVE IN

*****************

yes we can.

Hibon's picture
Hibon
3731 pencils

You can better with Coke. Nothing fresh and new with this campaign.

Simple ideas are the best !

Guest's picture
Guest

looks like a internet pop up...a bad one.

izmild's picture
izmild
770 pencils

yea, like a pop up in internet, but I enjoy the music

Guest's picture
Guest

should had the balls to do this camiagn before Obama wins the elections.

Guest's picture
Guest

should had the balls to do this camiagn before Obama wins the elections.

Edwina's picture
Edwina
148 pencils

How many creatives does it take to make a subpar campaign?

For answer see above.

hard_core's picture
hard_core
146 pencils

This use of animated text is so hot right now its almost cliche. Anybody agree?

Guest's picture
Guest

COCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA

dsklan's picture
dsklan
1927 pencils

the new logo is realy shit!

Guest's picture
Guest

THAT HAS TO BE THE WORST AD EVER.
AND THAT NEW PEPSI LOGO IS HORRIBLE.
IT LOOKS LIKE IT HAS DOWN-SYNDROME.

IT IS EFFECTIVE IN MOTIVATING ME TO BY COCA COLA THOUGH.
SO I GUESS IT WORKS.

AdvMan's picture
AdvMan
299 pencils

Is it a Marketing or Political Message :)
Kötü, çünkü başka bir noktadan nemalanıyor.
Bİr markanın bu tarz politik simgeleri sahiplenmesi sakattır.

İyi Reklam, Kötü Reklam
www.fikirbeni

Guest's picture
Guest

Yes You Can...switch to Coke.

Guest's picture
Guest

I DONT LIKE THE NEW LOGO

Guest's picture
Guest

COPY: "we should do something with words, but I'm to lazy to look for them"
AD:"Cool we can just use existing shit... OHOHOH I have a great Idea!"
Copy: "tell me"
AD:" the pepsi logo is round... So we could switch all the o's into the pepsi logo !!"
CD:"GEAT! the client will love it"

Guest's picture
Guest

COPY: "we should do something with words, but I'm to lazy to look for them"
AD:"Cool we can just use existing shit... OHOHOH I have a great Idea!"
Copy: "tell me"
AD:" the pepsi logo is round... So we could switch all the o's into the pepsi logo !!"
CD:"GEAT! the client will love it"

Guest's picture
Guest

How can 30 odd people create such rubbish!!!

Guest's picture
Guest

I think the answer is obvious: there were thirty cooks stirring the soup.

And the soup is made out of poop.

thirty6chambers's picture
thirty6chambers
1464 pencils

that was awesome. you win.

Guest's picture
Guest

everyone of these are the most negative and pessimistic site commments/work critiques i have ever seen. i hope all of you negative-heads hate everything you create for the rest of your lives.

mark3r's picture
mark3r
1940 pencils

You should read what we say about good ads/creative.

:::MARK3R:::

thirty6chambers's picture
thirty6chambers
1464 pencils

i don't think anyone just feels like hating. If it's bad, then it's bad. If you don't like criticism then cover your eyes and ears or just don't make anything at all.

Guest's picture
Guest

What he is trying to say is that people here are not giving the kind of criticism a company is looking for. "oh this sucks" is not really the kind of criticism people should need to close their eyes or turn away from. I understand having an opinion but saying childish stuff just makes you look dumb, not the company.

Guest's picture
Guest

What he is trying to say is that people here are not giving the kind of criticism a company is looking for. "oh this sucks" is not really the kind of criticism people should need to close their eyes or turn away from. I understand having an opinion but saying childish stuff just makes you look dumb, not the company.

halfstring's picture
halfstring
288 pencils

Whoop Di Dooo? Who the hell uses that? This generational theme is so forced.

halfstring's picture
halfstring
288 pencils

By the way, mr.guest, why don't you tell us why this ad is so brilliant? Does it really make you want to buy the product?

Euridice's picture
Euridice
2 pencils

creativity lies at the bottom of a bottle

They must've been on the product to come up with this... should come up with ideas whilst drinking coke.

Guest's picture
Guest

That Pepsi can looks like home brand cola.

Three words Pepsi: The real thing. And in a time of "refreshing the world" don't you want something that is authentic?

Guest's picture
Guest

This new logo looks too much like the Korean Airlines logo, and the Korean flag...

http://en.wikipedia.org/wiki/Korean_Air
http://www.youngtigers.com/korean_flag.htm

Guest's picture
Guest

This new logo looks too much like the Korean Airlines logo, and the Korean flag...

http://en.wikipedia.org/wiki/Korean_Air
http://www.youngtigers.com/korean_flag.htm

shinnsei's picture
shinnsei
39 pencils

For me, it doesn't have any chance to beat Coke Ads, "Open Happiness" campainge.

Guest's picture
Guest

YES YOU CAN DRINK PEPSI IT IS SOOOOOOOOOOOOOOOOOO MUCH BETTER THAN COKE!

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