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Pepsi: Throwback

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Worldwide Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig, Joe Shands
Art Director: Jamin Duncan
Copywriter: John Witting
Head of Production: Richard O'Neill
Executive Producer: Anh-Thu Le
Producer: Jane Krull
Group Account Director: Erica Hoholick
Account Director: David Dreyer
Account Supervisor: Ellie Mooney
Account Executive: Maura Menapace
Business Affairs: Ken Rongey
Animation/VFX Company: Radium
Design Director: Tuesday McGowan
Editor: Alan Chimenti
Lead Artist/VFX
Supervisor: Aladino Debert
Art Director: Hatem Ben Abdallah
Motion Graphics: Andrew Hoeveler, Brandon Hirzel
Executive Producer: Jeff Blodgett
Producer: Linda Jackson
Audio Post Production: Margarita Mix Santa Monica
Sound Design
Mix: Nathan Dubin
General Manager: Michele Millard
Producer: Whitney Warren
Song: EMI
Music Supervision: Mophonics

Music Editorial: Amber Music
TV Talent: Kevin Michael Richardson @ CESD

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19 comments

Guest's picture
Guest

Back to 1960 with PEPSI ?

ivan's picture
ivan

Looks like a special edition retro pack with retro advertising.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Looks like Coca-Cola... Except it says Pepsi.
The font is really similar!
I still wanna try it...

ivan's picture
ivan

Ouch, that must have hurt.

Ivan Raszl, admin of AotW

Singularity's picture
Singularity
202 pencils

Hmm.... like the style of the commercial, but questioning the idea of naming a product "throwback". Is "throwback" a tasty word? For that matter, is "throwback" a positive word?

To go even a step further, didn't Pepsi just spend a fortune introducing everyone to their new logo??? What's the point of doing that then introducing a throwback logo into the mix?

- Jeff

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Twitter.com/SingularityDsgn
Is your brand getting the attention it deserves?

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President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture
Guest

Except they introduced that logo in the 1940. Are you really the president of a design company? how do you not know the history of your own profession?

Guest's picture
Guest

Jezz, it´s hard to believe people can be so rude with no reason at all: http://lbtoronto.typepad.com/lbto/2008/10/pepsi-re-brand.html Please, check it and learn. Get informed and then, speak if you have something interesting to say...

Guest's picture
Guest

It is throwback, because the original pepsi used sugar, not this high fructose corn syrup crap that is in all US pop today. Since this "new" Pepsi is using sugar like back in the day, throwback is a perfect name. And, this is nothing like Coke. Coke is still only using High fructose corn syrup (for now). I think it's about time we get flavorfull drinks without high fructose corn syrup and artificial sweeteners...

ADebutant's picture
ADebutant
266 pencils

Oh boy AOTW, you shore is lookin' purty nowadays!

Guest's picture
Guest

Looks like Coke! it's rubbish!

Guest's picture
Guest

a tribute to honda's hate something ad.

Guest's picture
Guest

....70's advertising must die.

Guest's picture
Guest

That's been Pepsi's logo since they started. think before you speak...

Guest's picture
Guest
Wordnerd's picture
Wordnerd
6662 pencils

wow - natural sugar?!

Guest's picture
Guest

im so bored of this style. its been done, redone, overdone. its just not original anymore.

Guest's picture
Guest

I haven't tried the new Pepsi yet, but I love the commercial. I was wondering who sings the jingle. It sounds so much like the gospel group from the '50s and '60s, The Barrett Sister. Great jingle! Great images! Kudos!

LucasPS's picture
LucasPS
523 pencils

Its equal to nothing... its just an ad, nothing new, no concept, no idea...
Just saying the brief, whit image and music

Guest's picture
Guest

As a HFCS hater I applaud this, but I question the wisdom of advertising 'natural sugar' as better than HFCS- the implication that regular Pepsi is an inferior compromise designed more for the bottom line that health or taste will stick in people's minds long after this limited edition Pepsi has disappeared- a perception reinforced by the fact that it is true.

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