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Pepsi: The Journey to Refresh

Advertising Agency: BBDO, China
Chief Creative Officer: WF Leong
Executive Creative Director: Andrew Lok
Creative Directors: Andrew Lok, Yohan Si
Art Directors: Zuki Shen, Nicole Ma, David Tsui, Andrew Lok
Writers: Nicole Ma, Zuki Shen, David Tsui, Andrew Lok
Client Servicing: Tze Kiat Tan, Fiona Lam, Juu Ann Chan, Scarlett Xi
Agency Producers: Hon Foong Woo, Desmond Loh
Director: David Tsui
Cinematographer: Tapu Chen
Assistant Director: Tiger Zhao
Producers: Jenny Lee, Christine Ip
Production Art Director: Kin Ho Wong
Stunt Director: Chi Wah Ling
Dance Choreographer: Sunny Wong
Editor: Adrian Brady
Special Effects: Kenneth Chung
Colourist: Kwok Choi Chan
Music Composer : Eddie Chung
Sound Design: Drum Hong Kong
Client Executives: Richard Li, Chris Tung, Fion Li

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21 comments

Yarp's picture
Yarp
387 pencils

Wow I'm not exactly sure whats going on here, but I think I like it. I could have used more GIANT SCORPIONS and a MEGA SHARK though.

pez's picture
pez
1718 pencils

The chinese ads seem to be made on another planet ...

Guest's picture
Guest

"The chinese ads seem to be made on another planet ..."

ehehehhee I agree!

Guest's picture
Guest

Althogh I'm from China and I know this is inspired from the "A Journey to the West" (a great classical Chinese novel), the chapter of Fiery Mountains, I don't like this ad. No meaning, just show these stars in the circle of entertainment, maybe my little sister will like this.

miko1aj's picture
miko1aj
3097 pencils

I've read "Journey" in my childhood and even for a moment thought about this book watching this TERRIBLE commercial. I can't look at it as a ironic cliche. It look rather like stupid american cartoon made real. But it suits pepsi.

alexander_bickov's picture
alexander_bickov
3279 pencils

Trash :)

Cube's picture
Cube
458 pencils

that made my brain hurt.

cef's picture
cef
547 pencils

i think the problem might be cultural differences... who knows...

Guest's picture
Guest

agree. I think it just lauch in china

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Haha I liked it. Doesn't mean it's good but I liked it ;D

Wordnerd's picture
Wordnerd
6662 pencils

What the hell? Haha!

Guest's picture
Guest

pepsi would never make it

Guest's picture
Guest

It's so funny the quality of work that goes out in China sometimes. I work here and I love it, but this really horrible.

I imagine the budget was massive as well.

Guest's picture
Guest

i get shivers if i think of watching chinese commercial breaks...

Guest's picture
Guest

total fail ....wow!

Guest's picture
Guest

bbdo shanghai is just a shit !
what a pity

hero china's picture
hero china
99 pencils

这种烂东西也好意思往上发~真丢中国人的脸!MLB!

ERROR404's picture
ERROR404
770 pencils

what the fuck?! if this is self-referential and makes fun of chinese action movies and ads, this might be funny. but i think they are serious about this one :D

Guest's picture
Guest

Maybe it's not so creative,but i believe they make efforts to make the ad .
Peple see the ad on TV will be attracted,so the ad works.Isnt't that?

Guest's picture
Guest

如果没有长眼睛

velle's picture
velle
1550 pencils

oh god, did she just call that guy with the boy band hair, 'master'? >.<

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