Pepsi: The Journey to Refresh
Advertising Agency: BBDO, China
Chief Creative Officer: WF Leong
Executive Creative Director: Andrew Lok
Creative Directors: Andrew Lok, Yohan Si
Art Directors: Zuki Shen, Nicole Ma, David Tsui, Andrew Lok
Writers: Nicole Ma, Zuki Shen, David Tsui, Andrew Lok
Client Servicing: Tze Kiat Tan, Fiona Lam, Juu Ann Chan, Scarlett Xi
Agency Producers: Hon Foong Woo, Desmond Loh
Director: David Tsui
Cinematographer: Tapu Chen
Assistant Director: Tiger Zhao
Producers: Jenny Lee, Christine Ip
Production Art Director: Kin Ho Wong
Stunt Director: Chi Wah Ling
Dance Choreographer: Sunny Wong
Editor: Adrian Brady
Special Effects: Kenneth Chung
Colourist: Kwok Choi Chan
Music Composer : Eddie Chung
Sound Design: Drum Hong Kong
Client Executives: Richard Li, Chris Tung, Fion Li
21 Comments
Wow I'm not exactly sure whats going on here, but I think I like it. I could have used more GIANT SCORPIONS and a MEGA SHARK though.
The chinese ads seem to be made on another planet ...
"The chinese ads seem to be made on another planet ..."
ehehehhee I agree!
Althogh I'm from China and I know this is inspired from the "A Journey to the West" (a great classical Chinese novel), the chapter of Fiery Mountains, I don't like this ad. No meaning, just show these stars in the circle of entertainment, maybe my little sister will like this.
I've read "Journey" in my childhood and even for a moment thought about this book watching this TERRIBLE commercial. I can't look at it as a ironic cliche. It look rather like stupid american cartoon made real. But it suits pepsi.
http://www.mixcloud.com/miko1aj/
Trash :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
that made my brain hurt.
i think the problem might be cultural differences... who knows...
agree. I think it just lauch in china
Haha I liked it. Doesn't mean it's good but I liked it ;D
http://jackmancer.com/
http://twitter.com/jackmancer/
What the hell? Haha!
pepsi would never make it
It's so funny the quality of work that goes out in China sometimes. I work here and I love it, but this really horrible.
I imagine the budget was massive as well.
i get shivers if i think of watching chinese commercial breaks...
total fail ....wow!
bbdo shanghai is just a shit !
what a pity
这种烂东西也好意思往上发～真丢中国人的脸！MLB!
what the fuck?! if this is self-referential and makes fun of chinese action movies and ads, this might be funny. but i think they are serious about this one :D
Maybe it's not so creative,but i believe they make efforts to make the ad .
Peple see the ad on TV will be attracted,so the ad works.Isnt't that?
如果没有长眼睛
oh god, did she just call that guy with the boy band hair, 'master'? >.<