Pepsi: Santa Dancing

July 2011


sirvan's picture
29860 pencils

Didn't need to show the competitive product.


"I love some things, and don't love some other things."

cognitive's picture
157 pencils

Funny concept, but those Mexican Coke bottles looked so enticing compared to the cans of Pepsi. Fail.

ticoticonofuba's picture
14 pencils

Danza? Brazil?

Green_DNA's picture
26 pencils

This is my number one complaint about pepsi ads, they always feel the need to take a shit all over coke. If your product is so great, why do you need to put your competitor down? It feels like a cheap shot to me.

kleenex's picture
39539 pencils

It is a good cheap shot imo...

kleenex's picture
39539 pencils

It is a good cheap shot imo...

atb2005's picture
13561 pencils

You must be equally angry at Apple......

Green_DNA's picture
26 pencils

I use Apple computers, but you're right. I really don't like the "I'm a Mac" campaign.

dean viii's picture
dean viii
1674 pencils

wow is this bad.

gadgets's picture
1063 pencils

now wait for Coca Cola answer...

CuriousPencil's picture
4225 pencils

AT LAST some corner of the world had the cojones to do this. Totally smart way to subvert the uncopyrightable image of Santa, one of the reasons Coke claimed it in the first place. This has inevitable all over its deliciousness. That said, we should all be aware of the backroom on this. If this goes its viral 'will they won't they' way, the tired Cola Wars will return, both players will win and we, the consumer.... oh hang on, we're in advertising...

Solid Work.

morse's picture
17008 pencils

Funny, but it also positions Pepsi as a follower who tries to steal some of the glory from Coca-Cola.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

samer wagdy's picture
samer wagdy
2 pencils


miko1aj's picture
3086 pencils

i can't believe on how BAAAAAD it is. On every level including so NAIVE idea. It's only a fancy of a marketing dept. and nothing more. Pepsi has been killed by stupid brand building, or rather insanely bad advertising for DECADES. Now it is just crappy as the product itself, so maybe it suits. I'm not a fan of Coke, as I don't drink such beverages, but Coca Cola has builded a BRAND, style, vitality and philosophy. All that Pepsi has is stupid, schoolish jokes. What a shallowness.

kalpesh78's picture
2578 pencils

nothing great...

ideas....30 minutes nahi toh free.

Libertyed's picture
30 pencils

Even Santa, knows what's hype...! Pepsi...!

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