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Pepsi: Pass

Advertising Agency: TBWA\CHIAT\DAY, USA
Worldwide Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig, Joe Shands
Art Director: Xanthe Hohalek
Copywriters: Melissa Pipeling, Michelle Lewis
Head of Production: Richard O’Neill
Executive Producer/Agency Producer: Anh-Thu Le
Associate Producer: Chris Capretto
Account Management: David Dreyer, Romy Flint
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Matthew Libatique
Line Producer: Natalie Hill
Editorial: Peepshow
Editor: Andrea MacArthur
Assistant Editor: Healy Snow
Visual Effects: Method
Executive Producer: Helen Hughes

Producer: Scott Boyajan

Creative Director: Alex Frisch
VFX
Set Supervisor: Gil Baron

CG Supervisor: Andy Boyd

Lead Compositors: Claus Hansen, Alex Frisch

Compositor: Noah Caddis
Music: The Who “My Generation”
Re-Mix Music Producer: T-Bone Burnett
Re-Mix Musical Arranger: Darrell Leonard
Re-Mix Studio Engineer: Jason Wormer
Sound Design
Sound Designer: Brian Emrich
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Mixing Facility: Play
Mixer: John Bolen

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28 comments

Guest's picture
Guest

the rebranding doesn't suit my taste..but hey, i don't think drink pepsi anyway..xD
refreshing but lacks definition.

Guest's picture
Guest

should had the balls to do this camiagn before Obama wins the elections.

hard_core's picture
hard_core
146 pencils

I agree with a guest comment. First time ever but hey. I don't believe that Pepsi can own "History" the way Coke does. I think they can own the 80s and up but trying to show it being the choice of those generations in the 30's through 70s is kind of a stretch. Pepsi stay with what you are good at. "The choice of this generation" because is if you were the choice of those generations then you not for "Change". I love the Art Direction. The editing. And the use of media. Especially down here in Miami. The new font represents Art Deco very well.

Hard_Core

Guest's picture
Guest

might wanna look back into the aesthetic of art deco in the past?
the new font scream, "i'm the new hip minimal aka less is more typeface" wanna be.

Guest's picture
Guest

might wanna look back into the aesthetic of art deco in the past?
the new font scream, "i'm the new hip minimal aka less is more typeface" wanna be.

Guest's picture
Guest

Just saw the ad yesterday. I think it's brilliant. Hard economic times, a war that we are going to be "ending" a revolution of sorts with a black president. And Pepsi has been there through it all. How many brands have been there for us consumers through thick and thin? What it's lacking in one sense, it's reassuring the masses that everything will be A OK.

Guest's picture
Guest

como un minuto de 5 millones de dolares puede aburrirte tanto!!!!!

Guest's picture
Guest

I like it.. I like everything about it.. I just dont see pepsi in it..

Guest's picture
Guest

what a waste of money.

Guest's picture
Guest

...and of a great song.

Guest's picture
Guest

It looks like a BBDO spot.
I thought they fired BBDO?

Guest's picture
Guest

coke can do this. pepsi can't. this spot sux.

Guest's picture
Guest

The Obama symbol (or icons that resemble it) = overused already and the guy hasn't even served a day yet. Question: what would happen if the team who put this together actually had to come up with a concept and couldn't just throw money at an execution? I'd love to see it.

Guest's picture
Guest

i like it. a lot. go pepsi.

MINAKA MORI's picture
MINAKA MORI
90 pencils

I like, altough it has been done before it made me smile, not great but effective
------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

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Don't try to stand out of the crowd; avoid crowds altoghether.

Guest's picture
Guest

Bravo. It's about time Pepsi did something right.

Guest's picture
Guest

1. This is Coke Turf
2. Becuz Im a coke fan this puts me off Pepsi even more
3. Stop ripping this whole 'change+obama-mania' thing to bits - its already losing its appeal.
4. I like the new design and the line tho...

Davosk's picture
Davosk
4833 pencils

The new can is cool. The spot is too. Shut up you coke wingers.

Guest's picture
Guest

wtf is that about a brand that has been there us, come on!! We work in advertising you know?

Guest's picture
Guest

hey but the can its pretty cool, after all that mumbo jumbo.

Guest's picture
Guest

What Pepsi commercial, t t t t talking 'bout my generation

Guest's picture
Guest

And when we get to 2000s, what generational event is Pepsi showing us? Art direction is well done but there's no payoff

Crave's picture
Crave
95 pencils

Always Coca-cola

Guest's picture
Guest

Isnt that just another spin off from the hovis bread campaign...??

Guest's picture
Guest

this is a coca cola commercial

Guest's picture
Guest

zzzzzzzzzz

Guest's picture
Guest

hope I die before I get old and sell my song to madison ave.

Guest's picture
Guest

hope I die before I get old and sell my song to madison ave.

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