Pepsi: Pass
Advertising Agency: TBWA\CHIAT\DAY, USA
Worldwide Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig, Joe Shands
Art Director: Xanthe Hohalek
Copywriters: Melissa Pipeling, Michelle Lewis
Head of Production: Richard O’Neill
Executive Producer/Agency Producer: Anh-Thu Le
Associate Producer: Chris Capretto
Account Management: David Dreyer, Romy Flint
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Matthew Libatique
Line Producer: Natalie Hill
Editorial: Peepshow
Editor: Andrea MacArthur
Assistant Editor: Healy Snow
Visual Effects: Method
Executive Producer: Helen Hughes
Producer: Scott Boyajan
Creative Director: Alex Frisch
VFX
Set Supervisor: Gil Baron
CG Supervisor: Andy Boyd
Lead Compositors: Claus Hansen, Alex Frisch
Compositor: Noah Caddis
Music: The Who “My Generation”
Re-Mix Music Producer: T-Bone Burnett
Re-Mix Musical Arranger: Darrell Leonard
Re-Mix Studio Engineer: Jason Wormer
Sound Design
Sound Designer: Brian Emrich
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Mixing Facility: Play
Mixer: John Bolen
29 Comments
Coca-Cola was there too. Lacks uniqueness. And why does it remind me of SonyEriccsons' ripp off Milton Glaser
the rebranding doesn't suit my taste..but hey, i don't think drink pepsi anyway..xD
refreshing but lacks definition.
should had the balls to do this camiagn before Obama wins the elections.
I agree with a guest comment. First time ever but hey. I don't believe that Pepsi can own "History" the way Coke does. I think they can own the 80s and up but trying to show it being the choice of those generations in the 30's through 70s is kind of a stretch. Pepsi stay with what you are good at. "The choice of this generation" because is if you were the choice of those generations then you not for "Change". I love the Art Direction. The editing. And the use of media. Especially down here in Miami. The new font represents Art Deco very well.
Hard_Core
might wanna look back into the aesthetic of art deco in the past?
the new font scream, "i'm the new hip minimal aka less is more typeface" wanna be.
might wanna look back into the aesthetic of art deco in the past?
the new font scream, "i'm the new hip minimal aka less is more typeface" wanna be.
Just saw the ad yesterday. I think it's brilliant. Hard economic times, a war that we are going to be "ending" a revolution of sorts with a black president. And Pepsi has been there through it all. How many brands have been there for us consumers through thick and thin? What it's lacking in one sense, it's reassuring the masses that everything will be A OK.
como un minuto de 5 millones de dolares puede aburrirte tanto!!!!!
I like it.. I like everything about it.. I just dont see pepsi in it..
what a waste of money.
...and of a great song.
It looks like a BBDO spot.
I thought they fired BBDO?
coke can do this. pepsi can't. this spot sux.
The Obama symbol (or icons that resemble it) = overused already and the guy hasn't even served a day yet. Question: what would happen if the team who put this together actually had to come up with a concept and couldn't just throw money at an execution? I'd love to see it.
i like it. a lot. go pepsi.
I like, altough it has been done before it made me smile, not great but effective
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Don't try to stand out of the crowd; avoid crowds altoghether.
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Don't try to stand out of the crowd; avoid crowds altoghether.
Bravo. It's about time Pepsi did something right.
1. This is Coke Turf
2. Becuz Im a coke fan this puts me off Pepsi even more
3. Stop ripping this whole 'change+obama-mania' thing to bits - its already losing its appeal.
4. I like the new design and the line tho...
The new can is cool. The spot is too. Shut up you coke wingers.
wtf is that about a brand that has been there us, come on!! We work in advertising you know?
hey but the can its pretty cool, after all that mumbo jumbo.
What Pepsi commercial, t t t t talking 'bout my generation
And when we get to 2000s, what generational event is Pepsi showing us? Art direction is well done but there's no payoff
Always Coca-cola
Isnt that just another spin off from the hovis bread campaign...??
this is a coca cola commercial
zzzzzzzzzz
hope I die before I get old and sell my song to madison ave.
hope I die before I get old and sell my song to madison ave.