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Pepsi MAX: Urgency

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Creatives: Sophian Bouadjera, Laurent Laporte
Executive producer: France Monnet
Production House: Henry de Czar
Director: Bart Timmer
Aired: January 2011

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16 comments

morse's picture
morse
15439 pencils

Very Pepsi. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
216 pencils

nice idea, not so well executed..

Sdb's picture
Sdb
1364 pencils

like it!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

More what you'd expect from a beer commercial.

Temple's picture
Temple
9621 pencils

Is it my idea or are the latest executions of this wonderful strategy watered down and kinda cheesy?

miko1aj's picture
miko1aj
3097 pencils

I'm with You. I don't know if its cheesy or watered down. It's just stupid.

fotdot's picture
fotdot
659 pencils

Very forced.

writersblog's picture
writersblog
556 pencils

Nice twist and turn.

mdb1974's picture
mdb1974
411 pencils

It smelled of cheese till the closing dance scene at which point it began to reek.

kimbaze's picture
kimbaze
91 pencils

i like the twist. nice

coz i said so

HappyHour's picture
HappyHour
2387 pencils

Just another gender role stereotype ad, but it's not at all right for the product. I'm not sure what this has to do with pepsi max. It really sucks, I guess is the point I'm trying to get across here.

Glut's picture
Glut
3947 pencils

Very forced, very bad acting, very beer ad

Molecule's picture
Molecule
437 pencils

This one sucks. Their other ads were believable, this one is just silly and lame.

mujerendiagonal's picture
mujerendiagonal
84 pencils

not!

aRianna_.'s picture
aRianna_.
281 pencils

i don't know... maybe it's a guy thing, but i think it's lame

guyriordan's picture
guyriordan
20 pencils

Hahaha...A very elaborate and effective scheme to escape a seemingly boring situation, shopping with your girlfriend. Nice ad.

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