Pepsi MAX: Urgency
Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Creatives: Sophian Bouadjera, Laurent Laporte
Executive producer: France Monnet
Production House: Henry de Czar
Director: Bart Timmer
Aired: January 2011

16 comments
Very Pepsi. Well done.
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nice idea, not so well executed..
like it!
More what you'd expect from a beer commercial.
http://jackmancer.com/
http://twitter.com/jackmancer/
Is it my idea or are the latest executions of this wonderful strategy watered down and kinda cheesy?
I'm with You. I don't know if its cheesy or watered down. It's just stupid.
http://www.mixcloud.com/miko1aj/
Very forced.
Nice twist and turn.
It smelled of cheese till the closing dance scene at which point it began to reek.
i like the twist. nice
coz i said so
Just another gender role stereotype ad, but it's not at all right for the product. I'm not sure what this has to do with pepsi max. It really sucks, I guess is the point I'm trying to get across here.
Very forced, very bad acting, very beer ad
This one sucks. Their other ads were believable, this one is just silly and lame.
not!
i don't know... maybe it's a guy thing, but i think it's lame
Hahaha...A very elaborate and effective scheme to escape a seemingly boring situation, shopping with your girlfriend. Nice ad.
- Guy Riordan