Pepsi MAX: Locker Room
Advertising Agency:
TBWA\Chiat\Day, LA, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Marlon Hernandez
Art Director: John Baker
Copywriter: Chris Jones
Executive Producer: Mila Davis
Agency Producer: Lacy Plunk
Managing Director: Bill Brooks
Group Account Director: Mike Litwin
Account Supervisors: Andrew DeBenedictis, Andrew Krensky
Account Executive: Brienne Monty
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Talent Payment Coordinator: Nora Said


5 Comments
I hope the NFL doesn't count on this campaign.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
What's the point of this? There's no hook at all. You could've just plastered the "0 calories maximum taste" on the screen for 30 seconds with nice motion graphics. It would've been cheaper and had a greater impact than this.
boring.
pepsi ads – as always boring and pretending to be funny. Just like corporation-people.
http://www.mixcloud.com/miko1aj/
TBWA didn't do this ad, the Pepsi client did.