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Pepsi MAX: Check-Out

The Pepsi MAX commercial entitled “Check-Out” is the newest edition to the brand’s playful Cola Wars campaign. The spot depicts a competitor’s deliveryman attempting to discreetly purchase a bottle of Pepsi MAX at the supermarket when he unexpectedly becomes the grand prize winner of “Pepsi MAX for Life.” As a surprise “on the spot” reporter, Regis Philbin appears to get the embarrassed driver’s thoughts on his big win. This role marks Philbin’s first television project since leaving Regis & Kelly.

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA

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14 comments

morse's picture
morse
15532 pencils

Funny. Even if it's not a very original idea. Pepsi has been doing this for years.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture
Temple
9621 pencils

Very funny.

Hadrons's picture
Hadrons
5743 pencils

Funny but a total dis. I wonder what Coca Cola's response will be.

However, I belong to the old school where you don't pay money & air time to advertise for your competitors.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

totally, wholly, completely agree with you there ..i'll be really honest it took me 2 play's to figure that this was a Pepsi ad and NOT a Coca-cola spot ..there is just too much time spent on flashing the Coca-Cola logo. And btw, in several countries it IS unethical and banned to attack another brand this explicitly :p

Nike Diesel's picture
Nike Diesel
13339 pencils

I kinda agree but not, since Pepsi has been doing this for ages :)

http://www.youtube.com/watch?v=lf6UNxusGDI (one of my favorite Pepsi commercials)
http://www.youtube.com/watch?v=TnXArm-NViI (super funny)
http://www.youtube.com/watch?v=qy4_XKYo0rQ
, etc, etc ...

Not to mention Audi and BMW's game of chess:
http://www.autoblog.com/2009/04/13/audi-bmw-ad-war-takes-to-the-street...
http://www.autoblog.com/2006/08/08/ad-fight-audi-bmw-and-subaru-take-e... (and Subaru)

Hadrons's picture
Hadrons
5743 pencils

The joy of repetition is a well known behavior associated with children - it's a recognized concept of early-childhood learning.. It helps kids to define themselves, and usually stops when the child has gained some maturity. And than again, sometimes not.

This company's advertising attitude is a great example of the "NOT" part.
This is illustrated very well by the links you've sent.

Thank you for the links.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
26786 pencils

I liked it.

sambuca's picture
sambuca
1066 pencils

so boring

audyreza's picture
audyreza
105 pencils

heh lol.. like this!

andylefty's picture
andylefty
4533 pencils

Its expected.

shortleif's picture
shortleif
201 pencils

Ummm... what am I supposed to laugh at? It starts out pretty OK, but it's downhill from there...

djspiralz's picture
djspiralz
491 pencils

I can't believe they expended millions (yeah, expended.. not invested) in this old idea AGAIN. It's so 80's.... It's evident that for Pepsi, Cola-Cola is a big deal... get over it!

Eight's picture
Eight
148 pencils

childish. I LOVE COKE !

el d1eg0's picture
el d1eg0
588 pencils

Really?

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