Pepsi Max: Asteroide
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: CLM BBDO, France
Creative Directors: Jean-François Sacco, Gilles Ficheteberg
Creatives: Alexis Benoit, Paul Kreitmann
Accounts: Valérie Accary, David Leclabart, Antoine Ballif, Hicham Ghazaoui
Executive Producer: France Monnet
PR: Lauren Weber
Production House: 75
Director: Matthiijs van Heinjningen
Talents: Gene Farber, Thomas Lenk, Steve Talley, Arielle Vandenberg, Brian Russel, Benjamin Wilson, Ben Pronsky
Music: AOC
Music Producer: Fabrice Smadja
Title: Your mother won¹t approve
15 Comments
In fact, I don't know. Funny, but the " You have 10 minutes to live what would you do?", is terribly seen.
Orson Welles made it on the radio 70 years ago and that was cool...
WTF does this have to do with soda? This is unbelievably contrived and vacuous. Garbage.
always liked the french stuff...but this is not one of them
Funny, but, which is the concept. Could you have more executions?
i believe that this video is in line with all pepsi communication, and it does have an idea and a concept: completly distroy the brand. so far i give them points for the effort, they're doing a great job. maybe pepsi should look for coke infiltrators among their brand managers...i head commercial spionage is quite a deal these days.
"U think it's perfect?! Press delete and start again!"
I really want to like Pepsi. They look like they really try hard to make something interesting. The problem is that the more I see their executions, the more disappointed I get. I agree with Mandark.
Blog | Twitter
they never really address the Pepsi cans. this could easily be an ad for the video equipment his buddies used.
ahahah love it! well done!
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
sort of saw it coming, but still hilarious in the end! great for pepsi max
Its sort of a typical beer ad for a soft drink
negative impact to the young age...
its a smaaaaaaaal big idea. the new cunning-ness enhancing, brain-stimulating pepsi-max. it gives you ideas! hurray. dunno why i dislike this campaign so much.. maybe i feel fooled in a very obvious way.. maybe.. but it could create admiration in 9year olds. i hope it wont.
could've been better
Can someone tell me why he's opening the can on the fake meteor? As far as I know, that's the way you'd pop a bottle cap, but why on earth would you do that with a can?!? Hate these. They have nothing to do with the fact that this is sugar-free Pepsi!!