Pepsi: Hug

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Advertising Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce, Don Schneider
Art Director: John Leu
Copywriter: Brad Roseberry
Director: Traktor
Released: June 2007

Your rating: None Average: 10 (133 votes)

Comments

Submitted by slim on Fri, 2007-06-08 02:21.

We've seen the whole 'creature personifying the brand' thing before, but I still love this one.
Not enough to make me switch from the black doctor.

Submitted by Steeef on Fri, 2007-06-08 02:28.

Not as good as pinball!!!

Submitted by Beatboxer on Fri, 2007-06-08 05:24.

Yes, not as good... But the purring sound of the ball is lovely!
Eheheheheheheheh.

Submitted by Disco Munky on Fri, 2007-06-08 05:49.

"War,huh, huar!, what is it good for? Absolutley everythingtodowithexpandingthewestsinfluenceovertherestoftheworldandthisadisproof. Say it again. Good God!"

pixelbomb1's picture
Submitted by pixelbomb1 on Fri, 2007-06-08 08:21.

Alicia Silverstone. noticed the apt# 1 for Pepsi One? Pepsi should make those giant furry balls and sell them as a corner couch w/ vibrating back massage. bbbrrrrrrr.

even the carpet is red whiet and blue.

Submitted by Joe76 on Fri, 2007-06-08 08:46.

I really like this one but as Steeef I prefer pinball

Submitted by ellehcimeo on Fri, 2007-06-08 12:45.

Small detail. Her jacket is pinned in the back, like they do on manicans in display windows. It looks tacky.

I love the purring soft logo. Nice logo, good logo, c'mere logo, let me pet you!

ivan's picture
Submitted by ivan on Fri, 2007-06-08 14:40.

Pepsi should start giving away these over-sized fur balls as promotional prizes.

Submitted by Joe76 on Fri, 2007-06-08 16:34.

I would really like to have one here in my office purring on my neck when I get tired or stressed

Submitted by juliangray on Sat, 2007-06-09 02:31.

i dont like the concept at all.