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Pepsi: Hug

Advertising Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce, Don Schneider
Art Director: John Leu
Copywriter: Brad Roseberry
Director: Traktor
Released: June 2007

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10 comments

slim's picture
slim
1047 pencils

We've seen the whole 'creature personifying the brand' thing before, but I still love this one.
Not enough to make me switch from the black doctor.

Steeef's picture
Steeef
135 pencils

Not as good as pinball!!!

Beatboxer's picture
Beatboxer
1519 pencils

Yes, not as good... But the purring sound of the ball is lovely!
Eheheheheheheheh.

Disco Munky's picture
Disco Munky
3900 pencils

"War,huh, huar!, what is it good for? Absolutley everythingtodowithexpandingthewestsinfluenceovertherestoftheworldandthisadisproof. Say it again. Good God!"

Doin' it for the points

pixelbomb1's picture
pixelbomb1
2555 pencils

Alicia Silverstone. noticed the apt# 1 for Pepsi One? Pepsi should make those giant furry balls and sell them as a corner couch w/ vibrating back massage. bbbrrrrrrr.

even the carpet is red whiet and blue.

Sincerely,
Arnold Santillan
714-206-2459

Joe76's picture
Joe76
772 pencils

I really like this one but as Steeef I prefer pinball

ellehcimeo's picture
ellehcimeo
3522 pencils

Small detail. Her jacket is pinned in the back, like they do on manicans in display windows. It looks tacky.

I love the purring soft logo. Nice logo, good logo, c'mere logo, let me pet you!

ivan's picture
ivan

Pepsi should start giving away these over-sized fur balls as promotional prizes.

Ivan Raszl, admin of AotW

Joe76's picture
Joe76
772 pencils

I would really like to have one here in my office purring on my neck when I get tired or stressed

juliangray's picture
juliangray
987 pencils

i dont like the concept at all.

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