Pepsi: Display King

Advertising Agency: TBWA/CHIAT/DAY, USA
Creative Director: Brett Craig
Art Director: Stephen Chow
Copywriter: Chris Jones
EP: Mila Davis
Producer: Chris Capretto
Prod Co: PYTKA
Director / DP: Joe Pytka
EP: Tara Fitzpatrick
Producer: Michele Atkins
Editorial Co: Nomad
Editor: John Murray
EP: Susye Malega
Producer: Nicole Steele
Post / Effects Co: QuietMan
Lead VFX / Inferno Artist: Johnnie Semerad
VFX Artists: Ricky Weissman, Amanda Amalfi, Matt Stroub
EP: Carey Gattyan
Producer: Kyle Davis
Telecine Co: Co3
Sound Design Co: Squeak E Clean
Sound Designer: Sam Spiegel
EP: Geoff Sherr

November 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Hehe, funny commercial (that probably costed heaps of money). Still I believe there is Coca Cola promotion in this as well.

CuriousPencil's picture
4225 pencils

Interesting to see the 0Cal battle finally admit it's oneupmanship, not product difference or benefits. I'm all for seeing these products throw forests of cash into the hole for no reason whatsoever, but I don't really see how they expect anyone to switch brands. This is all a bit like two megabillionaires taunting each other with how big a burning dollar mountain they can buid. Interesting, but pointless.

akshaysrikar's picture
420 pencils

this is like free ad for coke.

Guest's picture

I listen to this song and I think Gap. Sorry. Chiat used to do great stuff, what happened to them?

Guest's picture

Funny, very funny.
And Guest, where are you?

sloppy4's picture
1494 pencils

did they just pull this out of a time capsule from 1980? holy shady acres. http://www.youtube.com/watch?v=Ff3Q5Qp9FJ0

good lord.... the mugging to camera...the celeb sellout...oneupmanship...the clunky editing.
i want that minute back.

CuriousPencil's picture
4225 pencils

At least that had the balls to infer it had more caffeine. This one doesn't bother pretending there's a difference.

Guest's picture

It's the 80's man, the 80's was beautiful man...

www.labotomtometnana.com's picture
29 pencils

I could have been funnier with Snoop Dog the coolest. :)

Labo Tomtom & Nana


Guest's picture

so pepsi pretty much hates BBDO because all they wanted to do was more high-budget 1985 joe pytka ads and went to chiat, who is doing more high-budget 1985 joe pytka ads. man, this is depressing.

bknowlden's picture
3647 pencils

I find it hilarious that one of the CD's on this (who isn't listed) is calling for it to pull silver in the shows...


Guest's picture

Ha ha good find, this guy is such an asshole...

Temple's picture
11310 pencils

I think they should call up, argentinian agency Santo, to do both Coke and Pepsi ads worldwide.

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