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Beech tweet

Agency: 
Published/Aired: 
April 2011
Description: 
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Creative Director: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Hohalek
Interactive Creative Director: Marlon Hernandez
Associate Creative Director: Gregg Clampffer
Art Directors: Helena Skonieczny, Mindy Benner
Copywriter: Suzanne Sherwood
Exec. Producer / Agency Producer: Anh-Thu Le
Assistant Producer: Kaitlin Moore
Managing Director: Bill Brooks
Group Account Director: Mike Litwin
Account Supervisors: Andrew DeBenedictis, Andrew Krensky
Account Executive: Kali Cushing
Assistant Account Executive: April Shapiro
Group Planning Director: Clyde McKendrick
Account Planner: Thas Naseemmuddeen
Production Company: Holmes
Director: McG
Director of Photography: Amir Mokri
Executive Producer / Line Producer: Ben Dossett
Executive Producer: Jeff Armstrong
Editorial: The Whitehouse
Editor: Rick Lawley
Assistant Editor: Rachael Waxler
Producer: Kristin Branstetter
Post: The Mill
Senior VFX Producer: Asher Edwards
Lead Flame: Tara DeMarco
Flame Assist: Christel Hazard
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Music: Elias
Executive Creative Director: Jonathan Elias
Executive Producer: Ann Haugen
Creative Director: Dave Gold
Composer / Remixer: David Wittman
Sound design: Stimmung
Sound Designer: Gus Koven
Producer: Kristina Iwankiw
Mix: Lime Studios
Mixer: Rohan Young

Comments (21)

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Highest Rated

Hadrons's picture
Hadrons
Activity Score 6017

Fun to read the comments.
What commercial ?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Prof's picture
Prof
Activity Score 1449

wan dayett pepzy pleez...

everyday ad work. why is this on here. cuz it cost a lot of money?

Quite really.

ivan's picture
ivan

Because we need to know what's going on with big brands. To be aware of the big industry's work.

Prof's picture
Prof
Activity Score 1449

isn't this place supposed to be for creative work?

either i demand too much or there is some incredibly subtle sub-concept of utter genius hidden somewhere in this commercial.

Quite really.

ivan's picture
ivan

Yes, mainly creative work. But also informative work — what big brands and agencies are up to. And, culturally interesting work — ads from countries we rarely hear of or student work.

Thanks for bringing it up.

sirvan's picture
sirvan
Activity Score 29860

Ivan, please just keep doing what your doing. Put up EVERYTHING that's interesting. Especially the "big brand" work, because that's what most of us work on and that's what pays the bills. The small stuff is encouraging too. The scam is annoying (but sometimes informative) and the student stuff is, well, student stuff. The only wish I would have is to keep some of these multiple execution campaigns down to only 3 or 4 (you know, the kind where it's just the same ad done over and over).

Otherwise, thank you for your hard work :)

PS, I thought this ad was crap. Even for a "big brand". Obviously the client wanted something w/ big stars in it, which is unfortunate. Even though it's a simple idea, it' s just not a very good one.

But I'm still glad a) I got to see it, and b) discuss it (i.e., rip on it ;)).

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

Ok, will reduce those multiple executions. And thanks for the support.

bakamono's picture
bakamono
Activity Score 1002

Ivan, awesome job we can see how expensive ad + awesome agency can still manage to go so wrong so fast. Everyone can learn something from this and do better.

because therefore it is

atb2005's picture
atb2005
Activity Score 13561

Cliched scenario. Still, a decent mainstream ad. Don't care that it doesn't ooze much creativity. Sofia is nice to look at. That's all that matters.

ps: Ivan, it's beach tweet, not beech :)

CommandZ's picture
CommandZ
Activity Score 2498

Well, the only good thing I can say here is, at least Pytka didn't direct it.

Temple's picture
Temple
Activity Score 11337

Hey Ivan, don't stop posting real work in your TV department. Apart from creativity, we also get information from your site. Actually, some of us, only come here for the commercials and web videos, because the press & poster department is basically scam (and this is not your fault).

Having said this, did they commission this project to a trainee copywriter? It's almost insulting from such a good agency.

kleenex's picture
kleenex
Activity Score 43493

hahahahahahahah good ad.

Boxey's picture
Boxey
Activity Score 8881

nothing refreshes like sofia

ambareesha's picture
ambareesha
Activity Score 253

thought is good as well she too. who twitter is co-sponsoring?

- @mbi

sergeo_syd's picture
sergeo_syd
Activity Score 595

Wow this ad was muchos $$$ and muchos crap.

http://edictive.com - Film Production Management

Mr.Mueller's picture
Mr.Mueller
Activity Score 7

a.... lilililittle little bit predictable, isnt it?

krautland's picture
krautland
Activity Score 3216

xanthe? really? xanthe did this? but xanthe has style. how is this possible?
for a second I thought someone had given gary goldsmith a new job.

also: is mcg the new joe pytka?

jagadeesh's picture
jagadeesh
Activity Score 743

excluding Sofia, this was more cool, which happened during the shoot of this ad...
http://www.youtube.com/watch?v=RTLVMKtn0Ew
(though the dialogues look made up)

miko1aj's picture
miko1aj
Activity Score 3086

i can't believe how lame it is. One thing worth of notice in this work is vintage-like ending, but if they thought that whole of a movie would leave such impression, they just completely failed.
diet pitsy.

Dr.TACO's picture
Dr.TACO
Activity Score 8

It's Attractive for Beckham Crazy!!

KeithVG's picture
KeithVG
Activity Score 2

Sex sells. Show two of the best looking people in the world and the American public "likes"

Hadrons's picture
Hadrons
Activity Score 6017

Fun to read the comments.
What commercial ?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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