Pepsi: Asteroide

Advertising Agency: CLM BBDO, France
Creative Directors: Jean-François Sacco, Gilles Ficheteberg
Creatives: Alexis Benoit, Paul Kreitmann
Accounts: Valérie Accary, David Leclabart, Antoine Ballif, Hicham Ghazaoui
Executive Producer: France Monnet
PR: Lauren Weber
Production House: 75
Director: Matthiijs van Heinjningen
Talents: Gene Farber, Thomas Lenk, Steve Talley, Arielle Vandenberg, Brian Russel, Benjamin Wilson, Ben Pronsky
Music: AOC
Music Producer: Fabrice Smadja
Title: Your mother won¹t approve

February 2010


Brainsugar's picture
1624 pencils

In fact, I don't know. Funny, but the " You have 10 minutes to live what would you do?", is terribly seen.

pez's picture
1802 pencils

Orson Welles made it on the radio 70 years ago and that was cool...

thedesignaddict's picture
5403 pencils

WTF does this have to do with soda? This is unbelievably contrived and vacuous. Garbage.

alansmithie's picture
14 pencils

always liked the french stuff...but this is not one of them

monsieurange's picture
520 pencils

Funny, but, which is the concept. Could you have more executions?

Mandark's picture
407 pencils

i believe that this video is in line with all pepsi communication, and it does have an idea and a concept: completly distroy the brand. so far i give them points for the effort, they're doing a great job. maybe pepsi should look for coke infiltrators among their brand managers...i head commercial spionage is quite a deal these days.

"U think it's perfect?! Press delete and start again!"

brandingworthspreading's picture
648 pencils

I really want to like Pepsi. They look like they really try hard to make something interesting. The problem is that the more I see their executions, the more disappointed I get. I agree with Mandark.

sneakyhands's picture
1857 pencils

they never really address the Pepsi cans. this could easily be an ad for the video equipment his buddies used.

xcreativity's picture
2374 pencils

ahahah love it! well done!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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michdec's picture
440 pencils

sort of saw it coming, but still hilarious in the end! great for pepsi max

michdec's picture
440 pencils

Its sort of a typical beer ad for a soft drink

cruzialx's picture
194 pencils

negative impact to the young age...

advertising ninja's picture
advertising ninja
609 pencils

its a smaaaaaaaal big idea. the new cunning-ness enhancing, brain-stimulating pepsi-max. it gives you ideas! hurray. dunno why i dislike this campaign so much.. maybe i feel fooled in a very obvious way.. maybe.. but it could create admiration in 9year olds. i hope it wont.

kagzmainah's picture
631 pencils

could've been better

Takmelius's picture
203 pencils

Can someone tell me why he's opening the can on the fake meteor? As far as I know, that's the way you'd pop a bottle cap, but why on earth would you do that with a can?!? Hate these. They have nothing to do with the fact that this is sugar-free Pepsi!!

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