Penguin Group: What is the Price of Everything?
A trailer for New York Times editorial board member Eduardo Porter’s debut book “The Price of Everything”. It highlights the book’s examination of the prices we pay for the things we value in our lives.
Advertising Agency: Sponge, Chicago, USA
Creative Director / Art Director / Design: Paul Brourman
Copywriter: Patrick Hoopes
Illustrators: Curt Cooper, Kyle Shoup
Music: Eric Lambert / Earhole
Aired: December 2010



13 Comments
Well done.
bravoooooo!!!
Wassalam,
Bur!
Great animation! Just wonder: in which program is it made? reply: info [at] aaijmotion.nl
nice special effects. loved it.
- @mbi
the fact that there's no one illustrating technique throughout the barcodes is damaging the effect that the film could have had. also i think all of it should have come out from the lines itself rather than appear as black pictograms on it.
Well executed..
Nice. But a tad boring, actually.
+++
"I love some things, and don't love some other things."
To be honest, I found the book's cover more creative than the film.
Great idea.
Wow, for a book? That's cool!
really nice animation...awesome book cover
Very nice think & work...
Very nice!