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Pelephone: Wedding

Advertising Agency: Warshavsky & Adler Chomski/ACW GREY, Tel Aviv, Israel
Agency Creative Director: Ida Markovich
Editorial: Gravity
Editor: Yair Tamir
Production Company: Mulla Productions
Director: Eli Sverdlov

9 comments

Temple's picture
Temple
10293 pencils

Cheesy.

miko1aj's picture
miko1aj
3098 pencils

Whoa – veeeeeeeeeeeeeeeeery artdirectourish. I really LOVE the care for the detials but have absolutely no idea why it is recapitulated by the sentence of dreaming, love and coming together int the terms of mobile phone company commercial. But for sure – Ida Markovich is an interesting person.

Hadrons's picture
Hadrons
5743 pencils

Ida Markovich is a very talented woman. That aside, as beautiful as the commercial is, material with which you weave your dreams - the connection to Pelephone is ridiculous, and that lack of connection damped the excitement of the experience.

We rate the ad one friend told me, not the people...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

miko1aj's picture
miko1aj
3098 pencils

Ah; I never rate people behind the ad, but in this case i just let myself to say something about her because credits clearly show that it is her own work, her vision and her invention.

Getting back to the ad itself – I thought that maybe in hebrew language there's something hidden beyond this "dream"; some double meaning...

Hadrons's picture
Hadrons
5743 pencils

I've learned to appreciate your comments - this is why I allowed myself to write it.

I think that our comments have to come from the angle that, as creative as we might be, we still serve a purpose,
I do believe that creativity is only one of many vehicles that can deliver information.

As for the Hebrew in this ad - I'm afraid there is no extra meaning. It is just another bubble from the some company that sells us air time at a premium.. Therefore the ad as such - fails.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

miko1aj's picture
miko1aj
3098 pencils

Thanks Hadrons; I really appreciate what You've said.
Everything what I can say is that I HAVE to agree with You on the sole purpose of creativity as a tool for selling things; but on the other hand we should never forget that creativity, imagination and sincerity is the key to people's hearts when it comes to communication; saying it briefly: only then ad is great when it is wise and entertaining. Well, both sides are necessary for the proper balance.

As to the hebrew: pity. And I envy You. You can read Isaiah in original!
Stay well!

brandlover's picture
brandlover
157 pencils

Amazing visual. Would be perfect without VO.

gadgets's picture
gadgets
1063 pencils

great! I love it

abake's picture
abake
1266 pencils

Quite beautiful, but I've no idea what they were trying to sell.

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