Pedras Salgadas: Musical

Advertising Agency: Publicis, lisboa, Portugal
Creative Director: Paulo Monteiro
Art Director: Federico barbato
Copywriter: Márcio Martins
Tv Producer: Nuno Martins
Production Company: Facilidades e Filmes
Post Production: Fido Films AB
Music: Nuno Rebelo
Published: July 2007


JT2's picture
56 pencils

The coca-cola bear can sing ? waou !

Tron's picture
174 pencils

I really like it.

Feels more like a music video than an ad.

pneuburg's picture
251 pencils

Watch out for Coca Cola. I'm surprised Publicis used the Polar Bear.


Tron's picture
174 pencils

screw that!

coke hasn't copyrighted Polar Bears.

Anyway, this idea is strong enuf to warrant ownership.

pneuburg's picture
251 pencils

But it's lame for an agency to use the same concept in the same product category. Publicis isn't helping the Pedras brand.


dotpaul's picture
2 pencils

This is what bothered me:

Polar bears = Northern hemisphere

Penguins = Southern hemisphere

sabrihakim's picture
128 pencils

I got up and got myself a Pepsi after watching this ad

loading...'s picture
26 pencils

FIRST THOUGHT : COCA-COLA...as 'dotpaul' said, they shouldnt have mixed both...I woulve stayed just with the penguins...

Ainadaliel's picture
271 pencils

I thought it was a Coca Cola ad when I clicked on it...

Needless to say, Discovery Channel can do better CGI.

kgeiger's picture
7230 pencils

Yep. This animation was lame.

Quink's picture
234 pencils

i suppose this is just creative license, but still – Polar bears and Penguins never ever come together! polar bears are arctic and penguins are antarctic! sigh...

ad pedant's picture
ad pedant
58 pencils

plus when they started off talking about "the heat that's coming this way", i was convinced it was a global warming message. and i'm pretty sure i thought it was sponsored by coca-cola too

so for me, the brand & the message got way too lost in the middle of a whole lot of other associations that shouldn't have been all that hard to predict

whatsamatta's picture
18 pencils

Coke meets Happy Feet, let's have a Party. Animation 6.

gmint7's picture
2683 pencils

watch out..
coke boss will kill you..


lorem_ipsum's picture
194 pencils

One question... is this bear singing something about "oh.. it's so hot here..." and
the penguins answer (from the other hemisphere) " well... it will never be hot here..."

Are publicis playing on the global warming effect to sell a fucking drink... this is really poor.
If you think, that your customers are so dumb, that they belive that a drink will
stop global warming... please stop this brainfuck.

nugas's picture
8 pencils

please help it's not coming inmy comp

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