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Pedras Salgadas: Musical
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Advertising Agency: Publicis, lisboa, Portugal
Creative Director: Paulo Monteiro
Art Director: Federico barbato
Copywriter: Márcio Martins
Tv Producer: Nuno Martins
Production Company: Facilidades e Filmes
Post Production: Fido Films AB
Music: Nuno Rebelo
Published: July 2007
Comments
The coca-cola bear can sing ? waou !
I really like it.
Feels more like a music video than an ad.
Watch out for Coca Cola. I'm surprised Publicis used the Polar Bear.
screw that!
coke hasn't copyrighted Polar Bears.
Anyway, this idea is strong enuf to warrant ownership.
But it's lame for an agency to use the same concept in the same product category. Publicis isn't helping the Pedras brand.
This is what bothered me:
Polar bears = Northern hemisphere
Penguins = Southern hemisphere
I got up and got myself a Pepsi after watching this ad
www.sabrihakim.com
FIRST THOUGHT : COCA-COLA...as 'dotpaul' said, they shouldnt have mixed both...I woulve stayed just with the penguins...
I thought it was a Coca Cola ad when I clicked on it...
Needless to say, Discovery Channel can do better CGI.
Yep. This animation was lame.
i suppose this is just creative license, but still – Polar bears and Penguins never ever come together! polar bears are arctic and penguins are antarctic! sigh...
plus when they started off talking about "the heat that's coming this way", i was convinced it was a global warming message. and i'm pretty sure i thought it was sponsored by coca-cola too
so for me, the brand & the message got way too lost in the middle of a whole lot of other associations that shouldn't have been all that hard to predict
Coke meets Happy Feet, let's have a Party. Animation 6.
Just my humble opinion
:::J:::
watch out..
coke boss will kill you..
One question... is this bear singing something about "oh.. it's so hot here..." and
the penguins answer (from the other hemisphere) " well... it will never be hot here..."
Are publicis playing on the global warming effect to sell a fucking drink... this is really poor.
If you think, that your customers are so dumb, that they belive that a drink will
stop global warming... please stop this brainfuck.
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