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Pedigree DentaStix: Doggie Dentures April Fools Stunt

We sold a fake product, Doggie Dentures, on a live shopping channel as an April Fools stunt. Anyone who called or went to the website was told, 'dogs don't want dentures, they want Pedigree DentaStix.

Advertising Agency: TBWA\London, UK
Creative Director: Andre Laurentino
Art Director / Copywriter: Nicholas Tasker
Copywriter / Art Director: Phoebe Coulton
Published: April 2011

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3 comments

atb2005's picture
atb2005
13567 pencils

Funny, but one can immediately tell, I think, that this is a joke. Here are some more 2011 April Fool's Day ads from other leading brands: http://www.thenewspaperworks.com.au/go/news/2011-april-fool-s-day-ads

The Hundstol doggy high chair by IKEA is pretty funny.

kleenex's picture
kleenex
26308 pencils

the doggy high chair has to be made!!!

Glut's picture
Glut
3947 pencils

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