Payless: Ruby slippers

Advertising Agency: martin | williams advertising, USA
Executive Creative Director: Tom Moudry
Group Creative Director: David Richardson
Art Director: Gabe Gathmann
Copywriter: Chris Gault
Account Director: Laura Terry
Agency Broadcast Producer: Rick Fuller
Production Company: Moxie Pictures
Director: Danny Levinson
Executive Producers: Robert Fernandez, Lizzie Schwartz, Roger Zorovich

April 2011


Boxey's picture
8881 pencils

strong on feel-good, soft on creativity.

morse's picture
17103 pencils

Correct, looks nice, but easy to forget. Too easy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture
11323 pencils

Ivan, are you trying to fill a daily quota on TV spots? If it's not good, don't bring it here. It irritates us.

atb2005's picture
13561 pencils

Spot on. I think aotw is going through a bit of a dry spell. Lately, it's been mostly boring uninspired tv spots with just a few good print campaigns.

ivan's picture

Thanks for the feedback. I will improve.

ivan's picture

Sorry, not at all, I thought the production was nice. But it's true it's not creative enough.

sirvan's picture
29860 pencils

I disagree.

These are decent spots for a fairly difficult brand. They're not GREAT, but they're not terrible either.

A lot of people who visit this site work on crap accounts (I certainly have before), and part of what makes this site great is you get the good, the great, the SCAM and even, sometimes, the mediocre or bad. But it's all informative. There's usually SOME redeeming quality to any ad.

Or, if there's not, it's a challenge to think about how "I would've solved the problem differently."

That said, I do think there should be a 5-MAX campaign number (and a link to "see the others" if you want). Sometimes event the good campaigns just drag on way, way too long. But I see no reason to "ban" this type of advertising. If we do, what are we left with? SCAM mostly, and there's a lot of us here who have a major problem with fake shit. In fact, I prefer mediocre REAL ads to SCAM ads, because that's what the real world is. But I'm not going to ask you to "ban" SCAM ads. Sure, I'll come on here and make fun of them, and point out that they're fake. But I want to see as much variety as possible.

My 3 cents.


"I love some things, and don't love some other things."

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