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Published/Aired: 
April 2014

Also From This Campaign (2 items)

Description: 

Executive Director of Content Production: Letitia Jacobs

Advertising Agency: Y&R, New York / VML, New York, USA
Chief Creative Officer: Jim Elliott
Executive Creative Director: Mike Wente
Creative Directors: Bruce Jacobson, Alan Vladusic
Senior Art Director: Harsh Kapadia
Senior Copywriter: Alice Thomas
Senior Graphic Designer: David Mindel
Art Buyer: Loni Pont
Assistant Producer: Abby Bralove

Comments (4)

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Highest Rated

Mike Harvey's picture
Mike Harvey
Activity Score 2

"You are what you drink" was enough for this.

damnson's picture
damnson
Activity Score 11517

And so sh*tty. I mean this ad of course.

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 43398

ad has concept, but not a good one.

sacrilegend's picture
sacrilegend
Activity Score 3392

I dig this. I think it's very fun, in a classic sort of way. Reminds me of when ads didn't have to be ridiculous and over-the-top all the time — when they could say one thing, very simply and cleverly.

I'll probably be in the minority, but I give this high marks for being the opposite of everything else you see on TV.

Mike Harvey's picture
Mike Harvey
Activity Score 2

"You are what you drink" was enough for this.

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