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Published/Aired: 
December 2012
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Description: 

The campaign l demonstrates in a simple and straightforward way how someone’s life can be destroyed when the person uses crack.

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Alexandre Nego Lee, Rodrigo Bombana
Art Director: Bruno Trad
Copywriter: Lígia Mendes
Agency Producer: Maria Hermínia Weinstock, Nathalia Oliveira

Comments (2)

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Highest Rated

kleenex's picture
kleenex
41865 Activity Scores

I agree. The concept is poor.

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