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Published/Aired: 
December 2012
Description: 

The campaign l demonstrates in a simple and straightforward way how someone’s life can be destroyed when the person uses crack.

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Alexandre Nego Lee, Rodrigo Bombana
Art Director: Bruno Trad
Copywriter: Lígia Mendes
Agency Producer: Maria Hermínia Weinstock, Nathalia Oliveira

Comments (2)

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Highest Rated

kleenex's picture
kleenex
Activity Score 43501

I agree. The concept is poor.

certaintly's picture
certaintly
Activity Score 3994

dont understand why they decided to use google image search results to get their message across

kleenex's picture
kleenex
Activity Score 43501

I agree. The concept is poor.

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