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Parmalat Black Diamond Cheestrings: Cheese monster

In its recent television spot entitled “Cheese Monster”, Parmalat Canada is helping kids to unlock and nourish their creativity with Black Diamond Cheestrings. Since they are so stringable, kids can form the Cheestrings into anything their imagination desires. In this spot, imagination takes the audience from boxes in a backyard, to buildings in a large city where the kids are the heroes. To save their city from the Cheese Monster, the kids string away the Cheese Monster’s layers to reveal their beloved Cheesy.

Advertising Agency: BBDO, Toronto, Canada
Creative director: Ian Mackelar, John Terry
Copywriter: M. Frederick Nduna
Art director: Kevin Filliter
VP, Head of Broadcast Production Beatrice Bodogh
Agency Producer: Ann Caverly
Production House: City: 1st Ave Machine, New York
Executive Producer: Sam Penfield
Crystal Campbell - Post Producer
Keeley Gould - Live Action Producer
Asif Mian - Director
Natalie Rose - Coordinator
Caius Wong - 3D lead
Adele Ray - Editor
Aired: April 2010

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2 comments

Mickrock's picture
Mickrock
53 pencils

Gohstbusters Redux.

J Designer's picture
J Designer
2420 pencils

I love how the cheese moves!
As for Mickrock comment, this could also be related to King Kong, Godzilla, Reptar, Jurassic park....I could go on, but honestly who really cares? This is the kind of stuff kids imagine when playing games - so it fits the target market and it’s made really well.
Well done

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