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Worst Harlem Shake Ever

Published/Aired: 
March 2013
Description: 

The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others.

Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Directors: Maarten Dobbelaar, Rick Coolegem
Art Directors: Maarten Dobbelaar, Tim ten Dam
Copywriters: Rick Coolegem, Jan Bosch
Camera: Bycen Molenaar
Production: DPPLR

Comments (4)

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Highest Rated

Johnny on the spot's picture
Johnny on the spot
Activity Score 52

Guts

kleenex's picture
kleenex
Activity Score 43505

Solid ad.

morse's picture
morse
Activity Score 17364

Huh, that hits hard.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Liviu's picture
Liviu
Activity Score 4362

very sad... but good to send the message

Johnny on the spot's picture
Johnny on the spot
Activity Score 52

Guts

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