Parkinson Vereniging NL: Worst Harlem Shake Ever

The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others.

Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Directors: Maarten Dobbelaar, Rick Coolegem
Art Directors: Maarten Dobbelaar, Tim ten Dam
Copywriters: Rick Coolegem, Jan Bosch
Camera: Bycen Molenaar
Production: DPPLR
Published: March 2013

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kleenex's picture
22728 pencils

Solid ad.

morse's picture
14027 pencils

Huh, that hits hard.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

daviddavid's picture
813 pencils

very sad... but good to send the message

"People don't buy for logical reasons. They buy for emotional reasons."

Johnny on the spot's picture
Johnny on the spot
52 pencils


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